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ROLEX – Exceptional watches

Key Highlights

  • Rolex introduces Jubilee Gold — a new 18ct gold alloy conceived, developed, and produced entirely in-house
  • The Day-Date 40 features a bright green aventurine dial set with ten baguette-cut diamonds
  • Case, bracelet, and fluted bezel are all crafted from solid 18ct Jubilee Gold
  • Calibre 3255 powers the watch, offering approximately 70 hours of power reserve
  • The President bracelet with concealed Crownclasp is exclusive to the Day-Date and select precious-metal Datejust versions
Rolex Day-Date 40 in Jubilee Gold with bright green aventurine dial and baguette-cut diamond hour circle
Rolex Day-Date 40 in Jubilee Gold — aventurine dial with ten baguette-cut diamonds

Jubilee Gold — A New Alloy Born in Geneva

Rolex has long mastered the art of precious-metal development, and Jubilee Gold represents the next chapter in that lineage. This new 18ct alloy glows with an uncommon blend of tender yellow, warm grey, and soft pink — a triad of tones that resists easy classification and rewards close attention. It is not simply a colour variation on an established palette; the effect shifts subtly with the light, giving the metal a presence that is simultaneously restrained and arresting.

The entire alloy — from initial conception through metallurgical development to final production — originates within Rolex’s own workshops. This degree of vertical integration is consistent with the brand’s longstanding philosophy of controlling every critical element of its watchmaking. Jubilee Gold is exclusive to an Oyster Perpetual Day-Date 40, affirming the model’s position as the natural home for the brand’s most ambitious material experiments. For collectors in the GCC who regard the Day-Date as the benchmark of horological prestige, this new alloy adds genuine substance to that distinction. See the complete collection at the official Rolex website.

The Dial and Case

Against the warm iridescence of Jubilee Gold, Rolex has chosen a dial of bright green aventurine — a natural stone within the quartz family — whose mineral surface catches the light with a constellation-like depth. Ten baguette-cut diamonds form the hour circle, their geometric precision complementing the organic luminosity of the stone beneath. The result is a dial that oscillates between the geological and the architectural, belonging to neither category entirely.

Rolex Day-Date 40 Jubilee Gold case and President bracelet detail with concealed Crownclasp
Day-Date 40 — President bracelet in Jubilee Gold with concealed Crownclasp and ceramic inserts

The 40mm Oyster case is machined from a solid block of 18ct Jubilee Gold and is guaranteed waterproof to 100 metres. A fluted bezel frames the dial, while the sapphire crystal — virtually scratchproof and anti-reflective — carries the Cyclops lens at 3 o’clock for date legibility. The Twinlock winding crown, fitted with a double waterproofness system, screws securely against the case. The case back is hermetically sealed using a specialised tool reserved for approved watchmakers.

President Bracelet and the Legacy of the Day-Date

The Day-Date arrived in 1956 as the first calendar wristwatch to display the day of the week spelled out in full, shown through an arc-shaped window at 12 o’clock. The day is available in 26 languages — a detail that has always spoken to the watch’s international constituency. Made exclusively from 18ct gold or 950 platinum since its introduction, the Day-Date has never been produced in any other material, a commitment that remains absolute. The Watches and Wonders season confirmed this position holds firm.

Rolex calibre 3255 self-winding movement with Chronergy escapement and blue Parachrom hairspring
Calibre 3255 — Rolex’s in-house self-winding movement with Chronergy escapement

The President bracelet — created expressly for the Day-Date and unveiled at its launch — is a three-piece link construction reserved exclusively for this model and precious-metal versions of the Datejust 41. On the Jubilee Gold version, the bracelet incorporates patented ceramic inserts within the links to reduce wear and enhance flexibility. The concealed folding Crownclasp completes the bracelet with an elegance that is deliberately underplayed.

Calibre 3255

The Day-Date 40 runs on calibre 3255, a self-winding movement developed and manufactured entirely by Rolex. Its patented Chronergy escapement, constructed from nickel-phosphorous for resistance to strong magnetic fields, combines high energy efficiency with long-term reliability. The blue Parachrom hairspring — produced from a paramagnetic alloy — offers stability across temperature variations and resilience against shocks, qualities further reinforced by Rolex-designed Paraflex shock absorbers. Power reserve extends to approximately 70 hours via a Perpetual rotor and optimised barrel architecture.

Why It Matters

Jubilee Gold does not merely extend the Day-Date’s material vocabulary — it asserts that the most consequential horological developments still originate in the workshop rather than the marketing brief. For the GCC collector who holds the Day-Date as the definitive expression of Rolex prestige, this new alloy, paired with an aventurine dial and calibre 3255, represents a substantive case for acquisition rather than a cosmetic refresh.

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Frequently Asked Questions

What is Rolex Jubilee Gold and where is it made?

Jubilee Gold is a new 18ct gold alloy developed and produced entirely in-house by Rolex in Geneva. The alloy blends tender yellow, warm grey, and soft pink tones that shift subtly with light, creating an uncommon aesthetic that is both restrained and arresting.

What dial stone is featured on the Day-Date 40 in Jubilee Gold?

The Day-Date 40 features a bright green aventurine dial — a natural stone from the quartz family — set with ten baguette-cut diamonds that form the hour circle. The mineral surface of the aventurine catches light with constellation-like depth.

How long does the power reserve last on the Rolex Day-Date 40?

The Day-Date 40 is powered by calibre 3255, a self-winding movement that offers approximately 70 hours of power reserve. This in-house movement features a Chronergy escapement.