CHOPARD

Since its founding in 1860, Chopard has cultivated a heritage defined by tradition, craftsmanship, and a deeply emotional approach to creation. From its earliest beginnings, the Maison has distinguished itself by designing and manufacturing creations that unite contemporary charm with enduring values. This balance between heritage and modernity has shaped a singular identity, where technical mastery serves beauty, ethics, and feeling in equal measure.

Family Legacy

A family-owned Maison, Chopard is led by Co-Presidents Caroline Scheufele and her brother Karl-Friedrich Scheufele. Together, they guide the brand with a shared vision rooted in continuity and renewal. Their stewardship preserves the spirit of independent creation, allowing Chopard to evolve while remaining faithful to its artisanal foundations and respect for savoir-faire passed down through generations.

Creative Vision

Chopard’s creations reflect a constant dialogue between innovation and tradition. Through a rich diversity of styles and materials, the Maison expresses an unmatched creative freedom, driven by a desire to push technical boundaries without losing emotional resonance. Each piece forms part of a larger composition—an ever-evolving score that celebrates craftsmanship, bold thinking, and the pursuit of emotion as the ultimate luxury.