Prices verified on 15 September 2026.
A new TAG Heuer costs from SAR 7,800 in Saudi Arabia, for the Formula 1 quartz, to SAR 38,900 for a Monaco chronograph on a steel bracelet. Between the two sit the Carrera, the Aquaracer, the Link and the Connected smartwatch. This guide lists nine current references with their Saudi retail price, VAT included, next to the price TAG Heuer publishes in Switzerland.
Every Saudi price below comes from the same authorised channel and was read on the same day, so the figures compare like for like. Limited and Saudi editions are marked as such.
TAG Heuer Watch Prices in Saudi Arabia by Reference
| Collection | Model | Reference | Saudi price (VAT incl.) | Swiss price |
|---|---|---|---|---|
| Formula 1 | Formula 1 Date 41 mm, quartz | WAZ1110.FT8023 | SAR 7,800 | CHF 1,750 |
| Connected | Connected Calibre E5, 45 mm, steel bracelet | SBT8A10.BA0003 | SAR 8,450 | CHF 1,850 |
| Carrera | Carrera Date 39 mm, Calibre 5 | WBN2111.BA0639 | SAR 16,600 | CHF 3,500 |
| Aquaracer | Aquaracer Professional 300 Date 36 mm | WBP231D.BA0626 | SAR 16,900 | CHF 3,600 |
| Link | Link Date 41 mm | WBC2110.BA0603 | SAR 18,400 | CHF 3,850 |
| Aquaracer | Aquaracer Professional 300 Date 42 mm, TH31-00 | WBP5110.BA0013 | SAR 20,700 | CHF 4,300 |
| Formula 1 | Formula 1 Chronograph x Gulf 44 mm, Calibre 16 | CBZ208B.BF0009 | SAR 31,199.99 | CHF 5,950 |
| Carrera | Carrera Chronograph 39 mm, TH20-00 | CBS2210.BA0048 | SAR 34,100 | CHF 7,100 |
| Monaco | Monaco Chronograph 39 mm, TH20-00, steel bracelet | CBL2111.BA0644 | SAR 38,900 | CHF 8,000 |
Saudi prices: It’s Luxury, the online store of Trafalgar, which operates TAG Heuer boutiques in the Kingdom; 15% VAT included. Swiss prices: tagheuer.com. All figures read on 15 September 2026.
How We Verified These Prices
TAG Heuer runs an online boutique for Saudi Arabia, but it lists prices in Swiss francs, the same figures as on its Swiss site. For prices in riyals, we used It’s Luxury, the online store of Trafalgar Luxury Group, which operates TAG Heuer boutiques in the Kingdom, including Riyadh Park. We kept a price only when the product page showed the exact reference and its price, and each page’s product data confirms that the displayed price includes 15% VAT.
Set against the Swiss price, the Saudi shelf price including VAT comes to about 4.7 to 4.9 times the franc figure for most references (our calculation). The entry-level Formula 1 sits lowest, at 4.46, and the limited Formula 1 x Gulf highest, at 5.24.
TAG Heuer Formula 1 Price in KSA
The Formula 1 Date 41 mm, reference WAZ1110.FT8023, is the least expensive way into TAG Heuer’s current catalogue: SAR 7,800 in Saudi Arabia, CHF 1,750 in Switzerland. It pairs a steel case with a quartz movement, a rubber strap and 200 metres of water resistance.
The Formula 1 Chronograph x Gulf, reference CBZ208B.BF0009, shows why a collection name alone cannot set a budget. The 44 mm titanium chronograph runs on the Calibre 16 automatic movement and is limited to 1,000 pieces: SAR 31,199.99 in the Kingdom, CHF 5,950 in Switzerland.
The racing link runs through the whole range. In a 2025 interview, then-CEO Antoine Pin said that TAG Heuer’s Formula 1 role would inform “every price category of watches”, from the quartz entry model to the complex chronographs.
TAG Heuer Carrera Price in KSA
The Carrera Date 39 mm with the Calibre 5 automatic movement, reference WBN2111.BA0639, costs SAR 16,600 (CHF 3,500). The Carrera Chronograph 39 mm, reference CBS2210.BA0048, adds the TH20-00 automatic chronograph movement and a busier dial: SAR 34,100 (CHF 7,100). The step between the two is the movement, not the case size.
The Carrera Day Date KSA Edition
TAG Heuer marked Saudi Arabia’s 94th National Day, on 23 September 2024, with the Carrera Day Date KSA Edition, reference WBN2018.EB0366: a 41 mm Calibre 5 with a green smoked sunray dial, the word “Saudi” written in Arabic at 6 o’clock and a caseback engraved “ONE OF 100”. It was sold only in the Kingdom, alongside a 29 mm Carrera Date companion limited to 50 pieces. TAG Heuer’s Saudi online boutique lists it at CHF 3,700 and marks it as discontinued.
An earlier Founding Day edition, reference WBN2015.EB0283, went on sale on 16 February 2023. It was also limited to 100 pieces and carried a silver dial with the Saudi emblem.
TAG Heuer Aquaracer, Monaco, Link and Connected Prices
The Aquaracer Professional 300 Date 42 mm, reference WBP5110.BA0013, with the COSC-certified TH31-00 movement, costs SAR 20,700 (CHF 4,300). The 36 mm version, reference WBP231D.BA0626, costs SAR 16,900 (CHF 3,600). TAG Heuer’s Swiss site lists it as discontinued, but it remains on sale in Saudi Arabia.
The Monaco Chronograph 39 mm on a steel bracelet, reference CBL2111.BA0644, is the most expensive reference in this guide: SAR 38,900 (CHF 8,000). The Link Date 41 mm, reference WBC2110.BA0603, costs SAR 18,400 (CHF 3,850). The Connected Calibre E5 smartwatch, 45 mm on a steel bracelet, reference SBT8A10.BA0003, costs SAR 8,450 (CHF 1,850).
Why TAG Heuer Prices Differ Between References
Four things set the price: the movement (quartz, automatic or automatic chronograph), the case and bracelet material, the size, and limited-edition status. That is why a steel-bracelet Monaco chronograph costs almost five times a quartz Formula 1 carrying the same shield.
Authorised Retail, Marketplace and Pre-Owned
| Buying route | What the price covers | What to check |
|---|---|---|
| Authorised boutique or retailer | A current reference, a local invoice with VAT and the official warranty route | The exact reference, stock, and the warranty card |
| Marketplace | New, imported or older stock from different sellers | Seller identity, condition, warranty source and return rights |
| Pre-owned dealer or private seller | Condition, rarity, service history, box and papers | Authenticity, service record and written return terms |
A marketplace price is only a saving once the same reference, condition, accessories, warranty and tax basis have been compared.
Where to Buy TAG Heuer in Saudi Arabia
TAG Heuer’s store locator lists boutiques at Tahlia Mall and Riyadh Park in Riyadh, Mall of Arabia in Jeddah and Dhahran Mall in the Eastern Province. Check it for current addresses and opening hours before visiting, and call ahead for a specific reference.
Arabic shoppers search تاغ هوير, ساعة تاغ هوير or ساعات TAG Heuer. The reference number is the key in either language: it is what makes two listings comparable.
Warranty and Authenticity
TAG Heuer’s international warranty covers manufacturing defects for 24 months, and eligible watches gain a further three years after registration. Connected watches are excluded from the extension. For a marketplace or pre-owned purchase, ask for clear photographs of the caseback, clasp and dial, and a written authenticity and return commitment.
Which TAG Heuer Fits Your Budget?
Under SAR 10,000: the Formula 1 quartz (SAR 7,800) or the Connected Calibre E5 (SAR 8,450).
SAR 15,000 to 21,000: the Carrera Date 39 mm (SAR 16,600), the Aquaracer Professional 300 36 mm (SAR 16,900), the Link Date 41 mm (SAR 18,400) and the Aquaracer Professional 300 42 mm (SAR 20,700).
Above SAR 30,000: the Formula 1 x Gulf (SAR 31,199.99), the Carrera Chronograph 39 mm (SAR 34,100) and the Monaco Chronograph 39 mm (SAR 38,900).
To compare with other houses, see our guides to Omega watches in Saudi Arabia, the Hublot watch price in KSA, Cartier watch prices in Saudi Arabia and Rolex prices in Saudi Arabia.
TAG Heuer Price FAQs for Saudi Buyers
How much is a TAG Heuer watch in Saudi Arabia?
Among the nine current references in this guide, Saudi prices run from SAR 7,800 for the Formula 1 Date 41 mm quartz to SAR 38,900 for the Monaco Chronograph 39 mm on a steel bracelet, VAT included. Limited editions and precious-metal models cost more.
What is the cheapest TAG Heuer watch in KSA?
The Formula 1 Date 41 mm quartz, reference WAZ1110.FT8023, at SAR 7,800 including VAT. The Connected Calibre E5 smartwatch follows at SAR 8,450.
What is the TAG Heuer Carrera price in KSA?
The Carrera Date 39 mm with Calibre 5, reference WBN2111.BA0639, costs SAR 16,600. The Carrera Chronograph 39 mm with the TH20-00 movement, reference CBS2210.BA0048, costs SAR 34,100. Both prices include VAT.
Is TAG Heuer a luxury watch brand?
Yes. TAG Heuer dates its watchmaking history to 1860 and belongs to the LVMH group. Its catalogue runs from quartz and solar sports watches to automatic chronographs.
What is the TAG Heuer Connected price in KSA?
The Connected Calibre E5, 45 mm on a steel bracelet, reference SBT8A10.BA0003, costs SAR 8,450 including VAT. Connected watches are excluded from TAG Heuer’s three-year warranty extension.
Do TAG Heuer prices in Saudi Arabia include VAT?
Yes. The Saudi prices in this guide include 15% VAT. Saudi rules require the invoice to show the VAT amount and the total including VAT.
Is a TAG Heuer cheaper in Riyadh or in Jeddah?
Retail prices are set nationally, so the same reference carries the same price in Riyadh, Jeddah and Dhahran. Stock varies from one boutique to another.
Shortlist a Reference
Pick two or three references from the table, compare their movement and size, then confirm stock and the VAT-inclusive price with a boutique. We re-check these prices every quarter; the next check is due in December 2026.
For the brand’s history, see WATCHESPEDIA’s TAG Heuer brand profile; for new releases, the TAG Heuer watch archive.
