All 71 maisons of Geneva Watch Days 2026, from A to Z, with WATCHESPEDIA’s interviews and new-release coverage added as they are published.
At a Glance
- Geneva Watch Days 2026 ran from Wednesday 2 to Sunday 6 September 2026, its seventh and largest edition, with 71 participating brands.
- Central venue: the Rotonde du Mont-Blanc on the lakefront, with the Main Pavilion and the nearby Blue Box; most maisons also received collectors in boutiques, hotels and showrooms around the lake.
- The roster spans historic houses (Breitling, Bvlgari, Girard-Perregaux, Zenith), independent haute horlogerie (De Bethune, Greubel Forsey, Laurent Ferrier, MB&F, Urwerk) and emerging names.
- Our Editor-at-Large Isabelle Junod met the founders and CEOs of eight maisons on site; each interview is linked below under its brand as it is published.
- Read first: Geneva Watch Days 2026: One City, a New Cycle, our preview of the edition and its meaning for collectors travelling from the Gulf.
- The Phillips charity auction raised CHF 115,500 for the Geneva Watchmaking School and the Pierre Amstutz Fund, bringing the total since 2023 to CHF 519,400.
- The verdict: Geneva Watch Days 2026: 71 Brands, 400 Releases, a Record Edition, our recap of the fair.
The Numbers
Source: closing communiqué of the Geneva Watch Days organisers, September 2026, as reported in our recap Geneva Watch Days 2026: 71 Brands, 400 Releases, a Record Edition. Figures are updated if the organisers revise them.
New Releases We Covered
The novelties presented at the 2026 edition that WATCHESPEDIA has covered in detail, with the maison and our article.
| Maison | Release | Our article |
|---|---|---|
| Czapek | Presentation at Geneva Watch Days 2026 | CZAPEK |
| Czapek | Two new editions at Quai des Bergues | Czapek Returns to Quai des Bergues With Two New Editions |
| Chronoswiss | Small Second Serpentine, stone dial | Time Carved in Stone: Chronoswiss Small Second Serpentine |
| Corum | Admiral Ceramic collection, three versions | Corum Admiral Ceramic Collection: Three Versions at Geneva Watch Days 2026 |
| David Candaux | DC6 Wildfire, eight-piece orange tourbillon | DC6 Wildfire: David Candaux’s Eight-Piece Orange Tourbillon |
| Raymond Weil | Toccata Heritage, the 1977 icon revisited | Raymond Weil Toccata Heritage: A 1977 Icon Revisited for 2026 |
| MB&F | M.A.D.3 Vincent Calabrese | MB&F M.A.D.3 Vincent Calabrese: The Hour That Wanders |
All Brands, A to Z
Brand names link to the WATCHESPEDIA brand page where one exists. Articles published from the fair appear beneath the brand.
- Akhor
- Alpina
- Alto
- Amida
- Artisans de Genève
- BA111OD
- Beaubleu
- Beauregard
- Beda’a
- Behrens
- Bell & Ross
- Bianchet
- Bimbu
- Breitling
- Bremont
- Bvlgari
- Byrne
- Cédric Johner
- Claude Meylan
- Corum
- Czapek
- Daniel Roth
- David Candaux
- De Bethune
- Dennison
- DOXA
- Emmanuel Bouchet
- Fears
- Ferdinand Berthoud
- Frédérique Constant
- Furlan Marri
- Gallet
- Gerald Charles
- Gérald Genta
- Girard-Perregaux
- Greubel Forsey
- Hautlence
- Kerbedanz
- Keris
- Konstantin Chaykin
- Krayon
- L. Leroy
- Laurent Ferrier
- Lederer
- L’Épée
- Linde Werdelin
- Louis Erard
- Louis Moinet
- MARLI New York
- Massena Lab
- Maurice Lacroix
- Mauron Musy
- MB&F
- MicroMilSpec
- Ming
- NAOYA HIDA & Co.
- Oris
- Otsuka Lotec
- Perrelet
- Phillips
- Renaud Tixier
- Réservoir
- Singer Reimagined
- Speake-Marin
- Stollenwurm SA
- Trilobe
- Tutima
- UNIMATIC
- Universal Genève
- Urwerk
- Zenith
Following Geneva Watch Days 2026 on WATCHESPEDIA
Start with our recap, Geneva Watch Days 2026: 71 Brands, 400 Releases, a Record Edition, and our preview, One City, a New Cycle. This directory is updated with every interview and release we publish from the 2026 edition. Bookmark it, or follow the Geneva Watch Days 2026 tag. Official information on dates, venues and registration is published by the organisers at genevawatchdays.ch.
Frequently Asked Questions
How many brands took part in Geneva Watch Days 2026?
Seventy-one brands took part in the 2026 edition, the largest since the event was founded in 2020. The full alphabetical list is above.
Where does Geneva Watch Days take place?
The central venue is the Rotonde du Mont-Blanc on the Geneva lakefront, home to the Main Pavilion and the Blue Box, while many maisons present their novelties in their own boutiques, hotel suites and showrooms across the city.
Is Geneva Watch Days open to the public?
Yes. Unlike a trade-only fair, Geneva Watch Days welcomes collectors and enthusiasts, generally by appointment with each maison. The organisers publish the practical details at gva-watch-days.com.
Which Geneva Watch Days 2026 maisons has WATCHESPEDIA covered?
Coverage is listed brand by brand in the directory above and grows as interviews and new-release articles are published during and after the fair.
What did the Phillips charity auction raise at Geneva Watch Days 2026?
The Phillips charity auction held during Geneva Watch Days 2026 raised CHF 115,500 for the Geneva Watchmaking School and the Pierre Amstutz Fund, bringing the cumulative total since 2023 to CHF 519,400, according to the organisers.
