All 71 maisons of Geneva Watch Days 2026, from A to Z, with WATCHESPEDIA’s interviews and new-release coverage added as they are published.
At a Glance
- Geneva Watch Days 2026 ran from Wednesday 2 to Sunday 6 September 2026, its seventh and largest edition, with 71 participating brands.
- Central venue: the Rotonde du Mont-Blanc on the lakefront, with the Main Pavilion and the nearby Blue Box; most maisons also received collectors in boutiques, hotels and showrooms around the lake.
- The roster spans historic houses (Breitling, Bvlgari, Girard-Perregaux, Zenith), independent haute horlogerie (De Bethune, Greubel Forsey, Laurent Ferrier, MB&F, Urwerk) and emerging names.
- Our Editor-at-Large Isabelle Junod met the founders and CEOs of eight maisons on site; each interview is linked below under its brand as it is published.
- Read first: Geneva Watch Days 2026: One City, a New Cycle, our preview of the edition and its meaning for collectors travelling from the Gulf.
All Brands, A to Z
Brand names link to the WATCHESPEDIA brand page where one exists. Articles published from the fair appear beneath the brand.
- Akhor
- Alpina
- Alto
- Amida
- Artisans de Genève
- BA111OD
- Beaubleu
- Beauregard
- Beda’a
- Behrens
- Bell & Ross
- Bianchet
- Bimbu
- Breitling
- Bremont
- Bvlgari
- Byrne
- Cédric Johner
- Claude Meylan
- Corum
- Czapek
- Daniel Roth
- David Candaux
- De Bethune
- Dennison
- DOXA
- Emmanuel Bouchet
- Fears
- Ferdinand Berthoud
- Frédérique Constant
- Furlan Marri
- Gallet
- Gerald Charles
- Gérald Genta
- Girard-Perregaux
- Greubel Forsey
- Hautlence
- Kerbedanz
- Keris
- Konstantin Chaykin
- Krayon
- L. Leroy
- Laurent Ferrier
- Lederer
- L’Épée
- Linde Werdelin
- Louis Erard
- Louis Moinet
- MARLI New York
- Massena Lab
- Maurice Lacroix
- Mauron Musy
- MB&F
- MicroMilSpec
- Ming
- NAOYA HIDA & Co.
- Oris
- Otsuka Lotec
- Perrelet
- Phillips
- Renaud Tixier
- Réservoir
- Singer Reimagined
- Speake-Marin
- Stollenwurm SA
- Trilobe
- Tutima
- Unimatic
- Universal Genève
- Urwerk
- Zenith
Following Geneva Watch Days 2026 on WATCHESPEDIA
This directory is updated with every interview and release we publish from the 2026 edition. Bookmark it, or follow the Geneva Watch Days 2026 tag. Official information on dates, venues and registration is published by the organisers at genevawatchdays.ch.
Frequently Asked Questions
How many brands took part in Geneva Watch Days 2026?
Seventy-one brands took part in the 2026 edition, the largest since the event was founded in 2020. The full alphabetical list is above.
Where does Geneva Watch Days take place?
The central venue is the Rotonde du Mont-Blanc on the Geneva lakefront, home to the Main Pavilion and the Blue Box, while many maisons present their novelties in their own boutiques, hotel suites and showrooms across the city.
Is Geneva Watch Days open to the public?
Yes. Unlike a trade-only fair, Geneva Watch Days welcomes collectors and enthusiasts, generally by appointment with each maison. The organisers publish the practical details at genevawatchdays.ch.
Which Geneva Watch Days 2026 maisons has WATCHESPEDIA covered?
Coverage is listed brand by brand in the directory above and grows as interviews and new-release articles are published during and after the fair.
