Each autumn, Interbrand measures what a name alone is worth. In its Best Global Brands 2026 ranking, Cartier stands at $12.2 billion, nine per cent higher than a year ago, which makes it the highest-placed jeweller in the top 100.
Interbrand’s annual ranking of the world’s 100 most valuable brands is one of the most closely read measures of brand strength. It does not count sales; it estimates the share of future profit that a name itself earns, and how secure that share is. In the 2026 edition, Cartier ranks 69th with a brand value of $12.2 billion, up nine per cent on 2025. Around it, the houses of the luxury world that gained value form a small and telling group: Hermès, Chanel, Tiffany & Co. and Ferrari.
Key Highlights
- Cartier: 69th, $12.2 billion, up 9% on 2025.
- Hermès: 15th, $45.2 billion, up 11%, the most valuable luxury house in the ranking.
- Chanel: 24th, $32.9 billion, up 8%.
- Tiffany & Co.: 91st, $8.1 billion, up 6%.
- Beauty: L’Oréal Paris 57th at $15.3 billion, up 4%; Sephora 92nd at $8.1 billion, up 5%.
- Ferrari: 51st, $17.7 billion, up 15%.
Cartier, the Watchmaker in the Top 100
Interbrand describes Cartier as a French house whose collections span high jewellery, watches, leather goods, fragrances and accessories. That breadth is precisely what the ranking rewards. The same name signs a Santos on the wrist, a panther in high jewellery and a fragrance on the dressing table, and every one of those objects strengthens the others.
For collectors in the Gulf, the figure carries a practical meaning. A brand value of this order rests on demand that holds across markets and across generations, from the Tank and the Santos, both born in the early twentieth century, to the newest high jewellery collections. Our guide to Cartier watch prices in Saudi Arabia lists the official prices of the house’s best-known models in the Kingdom.
Hermès Leads the Luxury Houses
Hermès ranks 15th with a brand value of $45.2 billion, up eleven per cent, which places it first among the luxury houses of the 2026 ranking. Its approach is well known to its clients: rarity over volume, the workshop over the campaign, and objects that are passed on rather than replaced. Within the house, watchmaking holds an assured place, from the Arceau to the H08.
Chanel at 24th
Chanel ranks 24th with a brand value of $32.9 billion, up eight per cent. Fashion, fragrance and beauty carry most of that name, yet watchmaking and fine jewellery belong to it as well: the J12 in high-tech ceramic, the Première, and a watchmaking manufacture of its own in La Chaux-de-Fonds, G&F Châtelain.
Tiffany & Co. and the Houses of Beauty
Tiffany & Co. climbs to 91st with a brand value of $8.1 billion, up six per cent, a second jeweller in the ranking alongside Cartier. Two names from the world of beauty also gain value: L’Oréal Paris, 57th at $15.3 billion, up four per cent, and Sephora, 92nd at $8.1 billion, up five per cent. Ferrari completes the picture of desirable names, 51st at $17.7 billion, up fifteen per cent.
Why Some Great Watch Houses Are Not Listed
Readers will look in vain for several of the most coveted names in watchmaking. The reason lies in Interbrand’s rules rather than in the houses themselves. To qualify, a brand must earn a substantial share of its revenue outside its home region, be present in emerging markets, and, above all, publish sufficient financial data. Privately held houses such as Rolex and Patek Philippe do not publish their accounts, so the method cannot value them. Interbrand sets out these criteria in its published methodology.
All figures in this article come from the Interbrand Best Global Brands 2026 ranking, read on 4 November 2026.
Frequently Asked Questions
Where does Cartier rank in the Interbrand Best Global Brands 2026?
Cartier ranks 69th, with a brand value of $12.2 billion, up 9% on 2025.
Which is the most valuable luxury brand in the Interbrand 2026 ranking?
Hermès, in 15th place, with a brand value of $45.2 billion, up 11% on 2025.
Why is Rolex not in the Interbrand ranking?
Interbrand only ranks brands with sufficient publicly available financial data. Rolex is privately held and does not publish its accounts, so it cannot be valued under the method.
What does Interbrand’s brand value measure?
It estimates the part of a company’s future profit that is earned by the brand itself, and how strong and secure that part is. It is not a measure of sales or of market capitalisation.
