On Monday 28 September 2026, Richard Mille opened its first standalone boutique in Spain: 441 square metres on the corner of Calle José Ortega y Gasset and Claudio Coello, at the heart of Madrid’s Milla de Oro, with a watchmaker’s room on the sales floor and an entire level given to hospitality.
Madrid’s Golden Mile gathers the great names of luxury within a few elegant blocks of the Salamanca district. It is here, at Calle José Ortega y Gasset 10, that Richard Mille has chosen to give Spain its first fully owned address. The Maison describes the result as a home rather than a shop, and the plan bears this out: one level is devoted to watches and the craft behind them, the other to conversation, dining and time spent together.
In Brief: Richard Mille
- Founded in 2001 by Richard Mille and Dominique Guenat, with its home in Les Breuleux, in the Swiss Jura.
- Recognised by its tonneau-shaped cases and by materials drawn from racing and aeronautics, from titanium to Carbon TPT and Quartz TPT.
- Partner of Rafael Nadal since 2010, a relationship expressed through a line of tourbillons that culminated in the RM 27-05 of 2024.
- Present in motor racing alongside McLaren since 2016 and Ferrari since 2021.
- Madrid, opened on 28 September 2026, is the first standalone Richard Mille boutique in Spain.
Richard Mille, 2001-2026: Nine Milestones
A Home Long in the Making
Spain has belonged to the Richard Mille story since the earliest years of the brand. Some of its first significant clients and commercial partners were based across the country, and their support shaped a connection that has deepened steadily over time. As the Maison moved its retail model towards fully owned boutiques, Madrid became the natural setting for a first standalone presence in Spain, and Calle José Ortega y Gasset, one of the city’s most emblematic luxury addresses, offered the right stage.
Rafael Nadal played his part. The champion, whose long relationship with the Maison has shaped its international story, had encouraged the team for many years to establish a presence in his capital. In September, Richard Mille also welcomed Serenay Sarıkaya to its family, a sign of how widely the Maison’s family now reaches.
“Spain has been part of the Richard Mille story since the brand’s earliest years, and we have wanted to establish a boutique in Madrid for more than a decade,” explains Peter Harrison, CEO of Richard Mille EMEA. “We were determined, however, to wait for the right location, somewhere with the character, independence and proportions to create far more than a traditional retail environment. Calle Ortega y Gasset has given us the opportunity to create a true Richard Mille home in the city: a place where clients can discover our watches, meet our specialists and, above all, enjoy spending time with us.”
From the Foyer to the Watchmaker’s Bench
The façade speaks softly: black-framed windows beneath white awnings, and two entrances on the corner. Inside, a foyer rising more than four metres reveals the architectural character of the house at once. The sales floor sits half a level above, the private hospitality spaces half a level below, and a circular glass lift and a sculptural staircase link the two in a single, natural flow.
On the upper level, library-style joinery frames two lounges and the principal sales area, where showcases are placed to catch the abundant natural light. The defining feature stands at the centre: an on-site watchmaker’s room and a dedicated polishing room. Five counter seats give visitors a privileged view of the craftsmanship at work, placing the technical savoir-faire of the Maison at the heart of every visit.
For a brand built on engineering, the choice is eloquent. The client who comes to discover an RM 67-01 or an RM 07-01 can watch a watchmaker at the bench, a few steps from the showcases.
A Lower Level Devoted to Hospitality
Below, the boutique becomes a private residence. A sequence of lounges leads to a dining room, a bar, a wine cellar and a humidor, a discreet setting for private appointments, conversation and shared experiences. It is a format that clients in the Gulf will recognise, where the relationship with a Maison is built over long conversations as much as over a showcase.
Two details carry the Richard Mille signature. A bespoke ping-pong table, designed in the language of the brand, echoes the sporting spirit that runs through its partnerships. And a concealed door, set seamlessly into the joinery, opens onto a more secluded lounge reserved for the most private moments.
Madrid in Material and Light
Throughout the boutique, the architectural identity of Richard Mille takes on a Spanish sensibility. Natural textures, Ecoclay finishes, warm timber and bronze sit alongside local tiles, softly illuminated arches and a harmonious interplay of beamed and coffered ceilings. The spirit of Madrid comes through material, proportion and atmosphere, in a palette of sand, wood and bronze, while locally sourced furniture and decorative objects complete an interior that feels elegant, convivial and distinctly residential.
Richard Mille Madrid welcomes clients at Calle José Ortega y Gasset 10, 28006 Madrid, from Monday to Saturday, and can be reached on +34 917 128 944. Opening hours and appointments are on the official Richard Mille Madrid page. Readers based in Saudi Arabia will find the Maison at its Kingdom Centre boutique in Riyadh.
Technical watchmaking, contemporary design and generous spaces for friendship and exchange now share one address in the Spanish capital: a home that is unmistakably Richard Mille and intrinsically Madrid.
Frequently Asked Questions
Where is the Richard Mille boutique in Madrid?
Richard Mille Madrid stands at Calle José Ortega y Gasset 10, 28006 Madrid, on the Milla de Oro in the Salamanca district. The telephone number published by the Maison is +34 917 128 944.
When did Richard Mille open in Madrid?
The boutique opened on Monday 28 September 2026. It is the first standalone Richard Mille boutique in Spain, with 441 square metres across two levels.
What sets the Madrid boutique apart?
An on-site watchmaker’s room and a polishing room stand at the centre of the sales floor, with five counter seats facing the bench. The lower level is given to hospitality, with lounges, a dining room, a bar, a wine cellar and a humidor.
