Ananya Panday at Piaget’s ‘Colours of Extraleganza’ High Jewellery Unveiling in Menton

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Key Highlights

• PIAGET unveiled the Colours of Extraleganza high jewellery collection in Menton, South of France.
• Ananya Panday attended as a member of the Piaget Society, wearing signature PIAGET watches.
• The collection reflects PIAGET’s characteristically vibrant and audacious creative identity.
• The event marks one of the maison’s most visually striking high jewellery presentations in recent memory.

A Maison Takes the South of France

PIAGET — the Geneva-rooted maison long celebrated for its mastery of both high watchmaking and high jewellery — chose Menton as the backdrop for the unveiling of its Colours of Extraleganza collection. The coastal town in the South of France, known for its vivid Italianate architecture and luminous Mediterranean light, provided a fitting setting for a collection defined by colour and creative audacity. For a house whose identity has consistently orbited around the intersection of art and craft, the choice of venue feels considered rather than incidental.

PIAGET has historically staged its high jewellery events in locations that amplify the narrative of each collection, and Menton continues that tradition. The maison’s commitment to bold colour palettes and exuberant design language finds a natural echo in the region’s sensory landscape. The official campaign film, available on the PIAGET YouTube channel, captures the spirit of the unveiling in vivid detail.

Ananya Panday and the Piaget Society

Among those present at the Menton event was Ananya Panday, who attended as part of the Piaget Society — the maison’s curated circle of cultural figures who embody its spirit of audacity and self-expression. Panday wore signature PIAGET watches during the unveiling, reinforcing the house’s dual strength in jewellery and watchmaking. Her presence underlines PIAGET’s growing dialogue with a younger, globally connected audience that spans well beyond Europe.

The Piaget Society has become an important vehicle through which the maison communicates its values to new generations of collectors and enthusiasts. By bringing together personalities from film, fashion, and culture, PIAGET positions its high jewellery not merely as precious objects but as expressions of a particular way of living. For GCC audiences who closely follow the intersection of celebrity culture and luxury, Panday’s involvement adds a compelling layer of relevance to an already landmark collection reveal.

The Colours of Extraleganza Collection

The Colours of Extraleganza collection takes its cue from PIAGET’s long-standing tradition of chromatic daring — a sensibility that runs from its celebrated use of hardstone dials in watchmaking to its jewellery work in vivid gemstones. The title itself signals intention: this is a collection that refuses restraint, leaning into colour as a primary creative statement rather than a decorative afterthought. Collectors and enthusiasts looking for a sense of the broader PIAGET colour philosophy may also find the Possession Vibrant Palace line an illuminating point of reference.

The Menton setting amplified this chromatic ambition, with the region’s natural palette of terracotta, citrus, and cobalt serving as an atmospheric complement to the jewellery on display. PIAGET’s ability to build an entire experiential world around a collection launch — selecting location, casting, and visual identity with equal precision — is one of the defining characteristics of its approach to high jewellery communication. The Polo 79 Two-Tone exemplifies how the maison applies that same design confidence to its watchmaking output.

Why It Matters

For luxury enthusiasts across the GCC — where appetite for high jewellery is consistently strong and PIAGET maintains a dedicated following — the Colours of Extraleganza unveiling represents exactly the kind of event-driven storytelling that elevates a collection beyond its physical pieces. The presence of a high-profile cultural figure like Ananya Panday, combined with a landmark South of France location, signals that PIAGET is investing heavily in the narrative surrounding this release. Collectors and jewellery admirers in Dubai, Riyadh, and Doha will find much to follow as the collection reaches its wider audience.

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