Key Highlights
- PIAGET unveiled its Colours of Extraleganza high jewellery collection at an event held in Menton, France.
- Apo Nattawin attended the unveiling draped in vibrant creations from the new collection, embodying the Maison’s spirit of joyful audacity.
- The collection draws its creative inspiration from PIAGET‘s 1960s and 1970s heritage, positioning colour as a central artistic statement.
- The event highlighted playful elegance as a defining characteristic of the Extraleganza aesthetic.
- The official campaign film for the unveiling is available on PIAGET’s YouTube channel.
A Maison Built on Chromatic Boldness
Few luxury houses have pursued colour with the same sustained conviction as PIAGET. The Geneva-based Maison, long recognised for its mastery of both haute horlogerie and high jewellery, has consistently used vivid gemstones and unexpected material combinations to set its creations apart. The Colours of Extraleganza collection extends this legacy into a new high jewellery chapter, one that re-engages the exuberant spirit of an era when the Maison produced some of its most enduring aesthetic statements.
Menton, the sun-drenched coastal town on the French Riviera, provided a fitting backdrop for the unveiling. Its chromatic architecture and Mediterranean light reflect the very sensibility that Extraleganza attempts to translate into wearable form. Hosting a high jewellery event in this setting underscores the collection’s commitment to vibrancy — not merely as an aesthetic choice, but as a deliberate mood and philosophy.
For collectors and enthusiasts across the GCC, where bold jewellery and the confident expression of colour hold deep cultural resonance, a collection of this nature arrives with particular relevance. High jewellery from storied European Maisons continues to command strong interest throughout the Gulf region, where connoisseurship of exceptional gemstone work and craftsmanship is well established.
The Colours of Extraleganza: Colour as Artistic Expression
The Colours of Extraleganza collection is rooted in a specific creative proposition: that colour is not decoration but expression. PIAGET has anchored the collection in the aesthetic freedom of the 1960s and 1970s, decades during which the Maison produced jewellery and watches of striking chromatic daring. That period saw an embrace of vivid stones, sculptural forms, and an overall rejection of restraint — qualities that the Extraleganza collection explicitly revives.
The name itself signals intent. Extraleganza, a portmanteau evoking extravagance and elegance in equal measure, frames the collection as one that refuses to choose between the two. The pieces presented at the Menton event were described as vibrant creations, suggesting a palette and scale that align with the high jewellery tradition of using rare, intensely coloured stones as their central visual anchor. The Possession Vibrant Palace line offers another point of reference for understanding how PIAGET has continued to develop its colour-forward approach across categories.
A 1960s and 1970s Spirit Reimagined
PIAGET’s mid-century output remains among the most referenced in the history of Swiss luxury jewellery-watches. The cuff watches, gem-set cocktail pieces, and playfully structured creations of that era are widely cited as defining the Maison’s identity. By returning to that spirit for Extraleganza, PIAGET is not engaging in nostalgia so much as drawing on a proven aesthetic vocabulary and deploying it through contemporary high jewellery techniques. The Polo 79 Two-Tone represents a parallel exercise in the watchmaking side of the house — retrieving archival energy for a present-day audience.
Apo Nattawin: Embodying Joyful Audacity
The choice of Apo Nattawin to represent PIAGET at the Menton unveiling was deliberate in its alignment with the collection’s tone. PIAGET characterised his presence at the event as an embodiment of joyful audacity — a phrase that encapsulates the Extraleganza aesthetic as much as it describes his public persona. Draped in pieces from the collection, he channelled the playful elegance that the Maison considers central to this jewellery line.
His presence at the event also reflects a broader pattern in luxury high jewellery marketing, where cultural figures from across Asia and Southeast Asia are increasingly central to how European Maisons reach global audiences. For a collection that celebrates colour and expressiveness above all else, the selection of an ambassador who projects both warmth and visual confidence is a coherent creative decision. The Menton setting amplified this dynamic, surrounding the pieces and their wearer with the natural chromatic richness of the French Riviera in summer.
Why It Matters
For GCC-based collectors and jewellery enthusiasts, the Colours of Extraleganza represents a significant moment in PIAGET’s contemporary high jewellery narrative — one that places colour, craftsmanship, and a distinct historical reference at the centre of a major new collection. As high jewellery from leading Maisons continues to attract growing collector attention across Dubai, Riyadh, and Doha, releases of this calibre warrant close attention from those who follow the category seriously.
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Frequently Asked Questions
What is PIAGET's Colours of Extraleganza collection?
Colours of Extraleganza is a high jewellery collection by PIAGET that draws inspiration from the Maison's 1960s and 1970s heritage, celebrating colour as a bold form of artistic expression through vibrant jewellery creations.
Where was the Colours of Extraleganza high jewellery unveiling held?
PIAGET unveiled the Colours of Extraleganza collection in Menton, France, where brand ambassador Apo Nattawin appeared draped in pieces from the new high jewellery line.
Who is Apo Nattawin and what is his connection to PIAGET?
Apo Nattawin is a public figure who attended the Colours of Extraleganza unveiling as a representative of PIAGET, embodying what the Maison describes as joyful audacity and playful elegance through the collection's vibrant creations.
