NORQAIN ends production of the Freedom 60 Chrono Enjoy Life Special Edition
Key Highlights
- Production of the Freedom 60 Enjoy Life Special Edition, the “Ice Cream” watch, is ending.
- Gelato‑inspired green, pink and blue subdials with an ice cream date motif define the dial.
- Final availability is limited worldwide, including one last shipment of 100 pieces to the United States.
- The decision preserves the watch as a distinct moment in NORQAIN’s history and the Freedom 60 collection.
A joyful bestseller takes its final bow
Launched last summer, the NORQAIN Freedom 60 Enjoy Life Special Edition quickly became one of the most visible models from the independent Swiss brand. Championed by American actor Mark Wahlberg and unveiled in Las Vegas, it was widely described as a “watch of the summer,” and NORQAIN has now confirmed that production of this colourful chronograph is ending.
For Founder and CEO Ben Küffer, the Freedom 60 Enjoy Life Special Edition is “a tribute to the kid in all of us,” with the ice cream in the date window reminding wearers “to take life a little less seriously, enjoy the ride, and keep that playful spirit alive.” Conceived to evoke childhood memories, it brought a light‑hearted note to the Freedom 60 line and to NORQAIN’s Enjoy Life philosophy.
The Ice Cream Watch: colour, spontaneity and emotion
The Enjoy Life edition was created as an everyday companion rather than a purely technical instrument. Three subdials in gelato shades of green, pink and blue dominate the dial, while the ice cream detail in the date window turns a practical aperture into a daily invitation to smile.
NORQAIN presents the Enjoy Life Ice Cream watch as a reminder to embrace spontaneity and curiosity, and to follow one’s dreams. In a chronograph segment often associated with formality, it offered a playful angle and showed how a mechanical object can inject positive energy into routine.
Final production and last deliveries
With production now concluded, availability of the Freedom 60 Enjoy Life Special Edition is very limited and NORQAIN is directing clients to contact authorised retailers about any remaining stock. Reflecting tariff considerations and strong demand, the United States will receive one final delivery of 100 watches following extended 2025 waiting lists.
This closing shipment represents the last opportunity to secure the Enjoy Life Ice Cream watch and underlines NORQAIN’s decision to stop production while demand remains high. By capping numbers, the brand preserves the model as a distinct chapter in the Freedom 60 story rather than a permanent fixture.
Beyond the Ice Cream Watch: a new chapter for Freedom 60
Ending the Freedom 60 Enjoy Life Special Edition closes the Ice Cream Watch itself but not NORQAIN’s Enjoy Life philosophy. The brand frames this as the beginning of a new creative chapter for the Freedom 60 collection, with freedom of design and playful creativity expected to remain themes in future releases.
Founded in 2018 and based in Nidau near Biel/Bienne, NORQAIN has built three core collections—Independence, Adventure and Freedom—exclusively with mechanical automatic movements. Collaborations with Kenissi on two Manufacture Calibres and with Manufacture AMT on a flyback chronograph calibre underline its technical ambitions across Europe, North America, Dubai, India and Japan.
Why it matters
The end of the Freedom 60 Enjoy Life Special Edition shows how an independent Swiss marque can use colour, humour and controlled scarcity to build emotional connections with collectors. By capping production while demand remains strong, NORQAIN protects the integrity of one of its most distinctive creations and signals a more experimental future within the Freedom 60 collection.
For collectors across the GCC who favour characterful independent watchmaking, this is a closing window rather than an open door. To track regional availability or follow NORQAIN’s next chapter, stay close to authorised retailers and specialist regional watch media.
