Maurice Lacroix 1975 Automatic: 50 Years of Urban Classicism
Key Highlights
- 1975 collection marking Maurice Lacroix’s 50th anniversary, offered in automatic and quartz versions.
- Vintage-inspired styling with sunbrushed dials, dauphine hands and 36 mm, 39 mm and 40 mm sizes.
- Masterpiece-specification case with brushed and polished finishes plus a 5-row steel bracelet or leather strap.
- Easy Strap Exchange system for quick, tool-free bracelet and strap changes across the collection.
- Design language rooted in the historic Les Classique line, reinterpreted with modern urban character.
Marking a Golden Jubilee with a New Classic
Maurice Lacroix celebrates its 50th anniversary with the 1975 collection, a line of automatic and quartz timepieces conceived as urban classics with clean lines, vintage cues and strong perceived value.
The maison positions the collection as a distillation of its spirit: creative Swiss watchmaking, Manufacture status since 2007 and Masterpiece creations such as the Square Wheel, Mysterious Seconds and Gravity, alongside the trajectory that saw the Calypso reborn as the AIKON in 2016.
From Les Classique to 1975
To define the 1975 collection, the creative team revisited Les Classique, introduced in 1988 and known for slim, discreet dress watches, translating those codes into a retro-modern form for 2025.
Automatic and quartz references share one visual language, offering a choice of movements while keeping compact dimensions, clear dials and versatile strap options for everyday wear.
Automatic and Quartz: A Dual Offering
The Maurice Lacroix 1975 Automatic is presented in 36 mm and 40 mm cases, bringing mechanical watchmaking into wearable proportions, while the 1975 Quartz arrives in a 39 mm case for those prioritising practicality.
Dials in blue, black or silver feature a sunbrushed finish, dauphine hour and minute hands, hand-applied faceted trapeze-shaped markers and a central sweep seconds hand for a refined, dress-oriented look.
Dial Architecture and Daily Functionality
A peripheral minute track frames the display for quick reading, with the date at 3 o’clock on automatic models and at 6 o’clock on quartz versions for a subtle point of distinction.
The disciplined geometry of the markers and polished hands is designed to catch light without clutter, keeping the dial suited to office, leisure or evening wear.
Masterpiece-Specification Case and Bracelet
Every 1975 model sits in a Masterpiece-specification case, where brushed and polished surfaces alternate along the caseband to underline the brand’s case-making expertise and its link to Maurice Lacroix Masterpiece creations.
The 5-rows steel bracelet mirrors these finishes and closes with a folding clasp, while colour-coordinated leather straps embossed with the Maurice Lacroix logo and secured by a pin buckle offer a softer presence on the wrist.
Easy Strap Exchange and Family Identity
The Maurice Lacroix Easy Strap Exchange system is standard across the collection, allowing tool-free swaps between steel and leather or between colours in a few simple steps.
Shared case architecture, bracelet design and strap execution ensure that 1975 Automatic and 1975 Quartz models present a coherent family identity despite their different movements and date positions.
A Milestone for Maurice Lacroix
Managing Director Stéphane Waser describes the 1975 collection as capturing the essence of Maurice Lacroix in watches that feel both fresh and enduring, distilling 50 years of craftsmanship and innovation while remaining grounded in the present.
Under the banner “#pulseofthecity”, the collection speaks to an urban clientele and continues the path set by the AIKON and rediscovered Calypso, signalling an anniversary year focused on refinement rather than pure nostalgia.
Why It Matters
For GCC collectors seeking Swiss-made pieces aligned with a modern, urban lifestyle, the 1975 collection blends mechanical tradition, practical dimensions and adaptable aesthetics. Its focus on perceived value, interchangeable straps and considered finishing makes these watches credible daily companions across the region.
For updates on Maurice Lacroix novelties and the latest 50th anniversary releases, you can subscribe to the regional newsletter or contact your preferred authorised retailer in the GCC.
