Hublot on the Wrist at the 2026 FIFA World Cup

A Focused Look

• During the 2026 FIFA World Cup, Hublot watches appeared on the wrists of seven prominent figures across football and sport, from the final at New York New Jersey Stadium through to the opening fixtures, confirming the brand’s sustained presence at the world’s largest football tournament.
• Kylian Mbappé, a Hublot Ambassador, wore his personalised Big Bang Reloaded Kylian Mbappé White Ceramic throughout the competition, a timepiece developed in direct collaboration with the brand.
• Patrick Mahomes and Luis Figo, representing American football and Portuguese football legend status respectively, each appeared with distinct Big Bang references that span the collection’s range.
• Coach Roberto Martinez opted for the Classic Fusion Aerofusion Moonphase King Gold, illustrating the breadth of Hublot’s appeal beyond its most prominent sport-oriented designs.
• From 1 January 2026, eligible Hublot timepieces carry a 5-year basic warranty, extendable to ten years through the Hublotista programme.

Design & Mechanics

Seven watches. Seven individuals. One consistent thread.

Across the duration of the 2026 FIFA World Cup, Hublot registered a presence that few watch brands could claim: its timepieces appeared on players, coaches, and football ambassadors from the qualifying rounds to the final. Spanish midfielder Álex Baena wore the Spirit of Big Bang Black Magic Diamonds during the New York New Jersey Stadium final, the diamond-set version of Hublot’s barrel-shaped case profile. On the same occasion, Kylian Mbappé, the brand’s most prominent football Ambassador, was seen with the Big Bang Reloaded Kylian Mbappé White Ceramic, the personalised edition developed in collaboration between the French forward and Hublot’s design team.

Patrick Mahomes, whose connection with the brand extends beyond football into broader athletic culture, appeared with the Big Bang 20th Anniversary Red Magic. That reference marks two decades of the Big Bang, the collection Hublot introduced in 2005 to win the Best Design award at the Grand Prix d’Horlogerie de Genève. The 20th Anniversary Red Magic carries the design DNA of the original layered-case architecture while applying the brand’s ceramic expertise.

Heritage & Lineage

Hublot’s appearance at the World Cup is not incidental: it follows a lineage dating to 1980.

The brand’s founding act, placing a gold case on a rubber strap, restructured the conventions of luxury watchmaking at the time. The porthole-shaped bezel with its exposed screws gave Hublot its name and established the Art of Fusion as the organising principle for everything that followed. By 2005, the Big Bang had extended that principle into a full collection defined by its layered case construction and bold geometry. The Spirit of Big Bang later adapted the same architecture into a barrel profile, the format Luis Figo wore throughout the competition in the Tourbillon 5-Day Power Reserve Sky Blue Ceramic.

Figo’s choice is significant not merely for its aesthetic weight: the Spirit of Big Bang Tourbillon 5-Day Power Reserve integrates one of Hublot’s most complex movements, with the tourbillon and extended power reserve speaking to the brand’s in-house calibre development across the Unico, Meca-10, and tourbillon lines.

Market Position

The range of models worn at this tournament reflects the full width of Hublot’s current catalogue.

Didier Deschamps, coach of the French national team, appeared on the touchline in the Big Bang Reloaded Blue Ceramic 44 mm, a case size that anchors the core Big Bang proposition. Roberto Martinez selected the Classic Fusion Aerofusion Moonphase King Gold, a reference that draws from Hublot’s quieter register, where Classic Fusion balances restraint with the brand’s characteristic material vocabulary. Guillermo Ochoa wore the Classic Fusion Fmf Titanium, the edition produced in partnership with the Mexican National Team (FMF), combining titanium construction with design elements that reference the federation.

That range, from a tourbillon with five-day power reserve to a federation-specific Classic Fusion, signals a deliberate strategy. Hublot’s sport partnerships have historically extended to UEFA Champions League, UEFA Euro, and now the FIFA World Cup across multiple editions. The brand positions this not as sponsorship logic alone but as an expression of what it calls the Art of Fusion: the convergence of watchmaking with the cultural moments that define a generation.

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