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Key Highlights

• HERMÈS has introduced new travel companions for its Jumping giant mikado game.
• The companions, titled Horse and Friends, were designed by Manon Cezaro.
• The campaign features original music composed by Matias Enaut.
• The release sits within the broader HERMÈS Home universe, under the #HappyGoLucky and #ClipClop campaign identifiers.
• HERMÈS was founded in Paris in 1837 by Thierry Hermès, originally as a maker of harnesses and saddles — an equestrian heritage that resonates directly with this new release.

A Parisian Maison Returns to Its Roots

Few luxury houses carry their founding story as visibly into the present as HERMÈS. Established in 1837 by Thierry Hermès in the heart of Paris, the maison began as a workshop producing the finest quality harnesses and saddles — objects of craft, precision, and above all, a deep relationship with the horse. Nearly two centuries later, that equestrian spirit continues to inform HERMÈS across every category it touches, from the iconic Kelly bag to its expanding universe of home objects and games.

The HERMÈS Home collection has long been one of the more quietly celebrated expressions of the maison’s sensibility. Where other luxury brands extend into homeware as a secondary gesture, HERMÈS approaches it with the same deliberateness it brings to leather goods or silk. Games, in particular, occupy a distinctive corner of this world — objects that are functional and playful in equal measure, yet unmistakably authored. The Jumping giant mikado game is a fine example: oversized, sculptural, and built to be passed around a table with as much ceremony as any fine accessory.

The arrival of new travel companions for this game marks a natural evolution. Rather than simply refreshing an existing product, HERMÈS has added a layer of narrative — one that connects directly to the maison’s founding mythology. The choice to centre these companions around a horse is not incidental. It is a thread that runs from the ateliers of nineteenth-century Paris all the way to the campaign’s #ClipClop hashtag, bridging heritage and contemporary wit with characteristic HERMÈS lightness.

Horse and Friends by Manon Cezaro

The new companions introduced alongside the Jumping giant mikado game are the work of Manon Cezaro, the designer credited with bringing Horse and Friends to life. While the campaign film — the official Giddy up film published by the HERMÈS channel — runs for just thirteen seconds, it communicates a clear creative intention: to inject warmth, movement, and character into an object already known for its generous proportions.

Cezaro’s Horse and Friends figures suggest a world of travel and companionship, positioning the mikado game not merely as a tabletop pastime but as something one might pack alongside more conventional journey essentials. The phrase “travel companions” is pointed — it implies that these objects are made to move with their owner, acquiring the kind of patina and personal association that HERMÈS has always understood as the truest form of luxury. The horse, animated here in a spirit of play, is simultaneously a nod to the maison’s archives and a genuinely contemporary gesture.

Music and Atmosphere

Original music for the campaign was composed by Matias Enaut, whose score gives the brief film a rhythm that mirrors its equestrian subject — buoyant, forward-moving, and lightly percussive. The pairing of visual design by Cezaro and a bespoke soundtrack by Enaut reflects the care HERMÈS brings even to short-form content, treating every communication as a complete creative statement rather than a promotional afterthought.

The HERMÈS Home Universe and the Culture of Play

The Jumping giant mikado and its new Horse and Friends companions are firmly situated within HERMÈS Home, the sub-universe where the maison extends its philosophy of refined craft into domestic and leisure objects. This is a space that has historically attracted collectors and connoisseurs who appreciate HERMÈS not only for its wearable categories but for the way the house imagines everyday rituals — dining, travelling, playing — through the lens of exceptional making.

Games hold a particular resonance within this context. They are objects of shared experience, passed between hands, subject to real use and occasionally spirited competition. For HERMÈS to invest in a game at the scale of a jumping mikado — and then to expand it with designed companions — is a statement about the seriousness with which the maison approaches play. It is also a category that travels well across cultures, making it a natural conversation piece in a GCC context where hospitality, gathering, and the art of the table carry considerable social weight. Luxury houses such as VAN CLEEF & ARPELS have similarly explored the intersection of artistry and playful objects, underscoring how the finest French maisons treat leisure as a domain worthy of serious craftsmanship.

The #HappyGoLucky campaign framing reinforces this intention. It is a phrase that positions the HERMÈS Home object not as a static collector’s piece but as something alive — responsive to mood, to movement, and to the company one keeps. The Horse and Friends companions extend that spirit, giving the mikado game a cast of characters and, by extension, a story that its owner can continue to write.

Why It Matters

For luxury enthusiasts and collectors across the GCC, where curated home objects and conversation-worthy tabletop pieces are increasingly sought alongside traditional categories of watches and jewellery, the HERMÈS Jumping giant mikado with its new Horse and Friends companions by Manon Cezaro represents the maison at its most imaginative and most coherent — rooted in a founding equestrian heritage, expressed through contemporary design, and delivered with the kind of purposeful levity that only the most confident luxury houses can sustain.

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