Beauty salon

The Case in Brief

• Nail art direction for the Beauty salon campaign is by Antony Huchette, credited by HERMÈS in the campaign description.
• The campaign soundtrack is composed by Claire Rousay, underlining HERMÈS Beauty’s practice of commissioning original music for its films.
• The campaign hashtags #PressPaws and #HermesNailPolishes anchor the release to the broader HERMÈS Beauty nail colour range.
• HERMÈS was founded in Paris in 1837 by Thierry Hermès, originally as a harness and saddle workshop, and remains a family-owned company today.

A Parisian Maison Turns Feline

HERMÈS nail polish is the focus of the Beauty salon campaign, a fourteen-second film published on 18 August 2026 that frames the maison’s colour cosmetics range through an unambiguously feline lens. According to the brand, the conceit is simple: “nail polish brings catisfaction,” a wordplay that places cats, manicures, and the house’s characteristic wit on equal footing. The film’s brevity is part of its character, delivering a precise creative statement without extended explanation.

The nail art direction comes from Antony Huchette, whose work gives the campaign its visual authority. Huchette’s involvement positions the film as a considered artistic collaboration rather than a straightforward product advertisement. For collectors and beauty followers across the Gulf who follow HERMÈS across its full range of categories, from leather goods to silk and now beauty, the campaign reinforces the house’s commitment to commissioning specialist talent at every tier of its output.

HERMÈS has operated as a family company since Thierry Hermès opened his Paris workshop in 1837. That continuity informs the way the house approaches even a short-form beauty campaign: the same attention given to a hand-stitched saddle or a hand-finished bag is applied, in spirit, to a fourteen-second nail-polish film with original music and credited nail artistry. The campaign’s detail is consistent with that tradition.

Antony Huchette and the Nail Art Direction

Nail art credited to a named practitioner is less common in luxury beauty campaigns than it might seem, and Huchette’s credit here is meaningful. By naming the artist directly, HERMÈS treats nail art as it treats other craft disciplines within the house: as a skill worth attributing. The Beauty salon film is built around that artistry, with the feline and mouse references of the campaign title suggesting miniature, character-driven compositions on each nail rather than a single monochrome application.

The #PressPaws hashtag, used by HERMÈS to anchor the campaign across social channels, connects the nail-colour theme to the cats-and-mice visual vocabulary that appears in the film’s emoji language. For a house whose archives are full of animal motifs, from horses on its équestrian heritage pieces to the many creatures that populate its silk scarves, the move into feline nail art is a natural extension of that graphic tradition. Within the HERMÈS Beauty range, it signals that the nail polish collection is being positioned with the same playful precision the house applies to its print and pattern work.

Claire Rousay and the Sonic Identity

The fourteen-second campaign film carries an original soundtrack by Claire Rousay, a composer whose work operates at the intersection of ambient sound and experimental music. The decision to commission Rousay rather than use library audio gives the Beauty salon film a distinct sonic signature, one that sits alongside the nail art credit as evidence of the house’s approach to short-form content. HERMÈS treats the film’s audio layer as an authored element, not an afterthought.

For audiences in the Emirates or the wider Gulf who encounter HERMÈS Beauty through digital channels, this kind of detail distinguishes the brand’s output from generic luxury beauty advertising. The combination of Huchette’s nail art and Rousay’s composition turns a product campaign into a small, self-contained creative work. You can watch the official Beauty salon campaign film on the HERMÈS YouTube channel to hear the soundtrack and see the nail art in full.

Why It Matters

For luxury beauty followers across the GCC, the Beauty salon campaign demonstrates how HERMÈS is applying its house craft values to colour cosmetics, commissioning named artists and composers even for a fourteen-second film. The #HermesNailPolishes range now carries the same creative credibility as the maison’s more established categories, making it relevant to collectors and style-focused audiences in the region who look to HERMÈS as a benchmark for integrated luxury.

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