At a Glance
- Furlan Marri was founded in 2021 by Andrea Furlan, Swiss, and Hamad Al Marri, Saudi
- Prices run from CHF 585 to CHF 3,500 — roughly SAR 2,665 to SAR 15,945
- Almost everything above the entry line is sold out, and stays sold out
- The house has made a Sahra Edition and a Seddiqi Edition — one for the Kingdom, one for Dubai
- It runs an Arabic Instagram account that ranks second in Saudi search results for its own name
Search for Furlan Marri from Riyadh and the second result is not a magazine, not a
retailer, not Wikipedia. It is an Instagram account written in Arabic, run by the house
itself. Very few Geneva watchmakers keep one. This one does, and the reason sits in its
name.
The half of the name nobody explains
Furlan Marri was founded in 2021 by two friends. Andrea Furlan is Swiss. Hamad
Al Marri is Saudi. The brand people describe as a Geneva independent is, by its own
account, a house with two lands of origin — and it has never treated the second as
decoration. It communicates in Arabic alongside French and English, it has made an edition
named Sahra, presented in Riyadh, and it has made another for Ahmed Seddiqi &
Sons in Dubai.
That matters for a reader in the Gulf in a way it does not for a reader in Geneva. Most
Swiss houses arrive in the region as visitors: a boutique, a partnership, a regional
campaign. This one was half-Gulf from the first day, which is why its Arabic account
outranks the watch press in its home market. It goes further than language: the
Arabic account dates its releases in Riyadh time — not Geneva time
— when it announces a drop. We track the same pattern in our
Saudi price guides, where local intent almost always beats global
authority.
What Furlan Marri actually costs
Prices below are the house’s own, read from its official store on 20 September
2026. Saudi figures are converted at CHF 1 = SAR 4.5551, the rate of 19 September 2026,
and are indicative: they carry no customs duty, no VAT and no retailer margin.
Read the right-hand column before the price column. Seven of the nine lines are
sold out, and they are the seven that begin above the entry level. That is the
single most useful fact in this table: with Furlan Marri, the question is almost never how
much a watch costs. It is whether one exists to buy.
Sahra, and the edition made for Dubai
Two pieces in that list were made for this region, and the first was made for the
Kingdom. The Sahra Edition, CHF 685, is a limited series of 750
pieces created with CLE: The Gallery in Riyadh, where it was sold
exclusively in store before a limited batch reached the rest of the world
online. The house describes it as a tribute to its second land of origins: a
38 mm steel case, a lacquered dial whose palette blends the brightness of dunes at midday
with the deeper tones of traditional Najdi architecture, engraved « Tasti Tondi »
pushers, spherical indexes — and Hindi-Arabic numerals.
The second, the Havana Green at CHF 725, was made for Ahmed
Seddiqi & Sons in Dubai. Both are sold out.
Neither was a marketing gesture toward a market. They are the ordinary consequence of
a house that has a Saudi co-founder and a Gulf audience, and they explain why Furlan
Marri Sahra and Furlan Marri Arabic dial are among the terms Saudi readers
search most often for this name.
The hunter case, and where the house is going
In 2025 the house marked its fourth anniversary with the Red Hunter,
CHF 1,650: 36 mm, and its first hinged caseback — a nod to the hunter-case pocket
watches carried by riders and officers. It sold out. The case then returned, enlarged to
39 mm, on the Outback Songlines, CHF 1,850, made with Time + Tide
and powered by the automatic La Joux-Perret G100.
The trajectory is legible: a house that began with mechaquartz at CHF 585 now builds
automatic pieces with hinged casebacks at three times the price, and sells them before
most readers hear they exist. It belongs to the same generation as
Unimatic — independents that built an audience before they
built a boutique.
Buying from Saudi Arabia
Furlan Marri keeps no boutique of its own in the Kingdom, but it has been sold there:
CLE: The Gallery in Riyadh carried the Sahra Edition exclusively. Otherwise the house sells
directly from its own store, or through the partner attached to each edition —
Time + Tide for the Outback Songlines, Ahmed Seddiqi & Sons in Dubai for the Havana
Green. Releases are announced first to the community that follows the brand, and the
pieces above CHF 1,000 have historically disappeared within hours.
For a buyer in Riyadh or Jeddah, the practical consequence is that watching the
announcement matters more than watching the price. The official store is at
furlanmarri.com.
Frequently Asked Questions
Who owns Furlan Marri?
The house was founded in 2021 by two friends: Andrea Furlan, from Switzerland, and Hamad
Al Marri, from Saudi Arabia. It remains independent.
How much does a Furlan Marri watch cost in Saudi Arabia?
Between CHF 585 and CHF 3,500 at the house’s own prices — roughly SAR
2,665 to SAR 15,945 at the rate of 19 September 2026, before duty, VAT and any
retailer margin. The entry mechaquartz line sits at CHF 585; the Disco Onyx Diamonds, at
CHF 3,500, is the highest.
What is the Furlan Marri Sahra Edition?
A 38 mm chronograph released at CHF 685 as Furlan Marri Editions × CLE, with
engraved pushers and a decagonal screwed caseback finished with interior perlage. It is
sold out.
Does Furlan Marri make a watch with an Arabic dial?
Yes. The Sahra Edition carries Hindi-Arabic numerals and spherical
indexes on a lacquered dial drawn from the colours of the Saudi desert. It was limited to
750 pieces and is sold out.
Image courtesy of Furlan Marri.
Frequently Asked Questions
Who founded Furlan Marri and where is it based?
Furlan Marri was founded in 2021 by Andrea Furlan, who is Swiss, and Hamad Al Marri, who is Saudi. The brand is described as a Geneva independent with two lands of origin, reflecting its dual Swiss-Saudi heritage from its founding day.
What is the price range for Furlan Marri watches in Saudi Arabia?
Prices range from CHF 585 to CHF 3,500, which converts to approximately SAR 2,665 to SAR 15,945. The entry-level Mechaquartz line at CHF 585 is the only collection still widely in stock, while almost everything above that price point remains sold out.
What special editions has Furlan Marri created for the Gulf region?
The brand created the Sahra Edition—a limited series of 750 pieces with Hindi-Arabic numerals priced at CHF 685—exclusively presented in Riyadh through CLE: The Gallery, and made a Havana Green chronograph edition for Dubai retailer Ahmed Seddiqi & Sons at CHF 725.
