BAUME & MERCIER

Founded in 1830 in the Swiss Jura, Baume & Mercier has long embodied the union of refined design and accessible Swiss watchmaking excellence. The Maison traces its origins to the Baume brothers, whose reputation for precision soon reached international markets. In 1918, William Baume partnered with Paul Mercier in Geneva, forming Baume & Mercier as it is known today. A year later, the brand received the prestigious Geneva Seal, affirming its commitment to quality and craftsmanship.

Design Heritage

Baume & Mercier’s identity has always centered on balance, proportion, and timeless style—values symbolized by the Phi (Φ) emblem adopted in 1964, inspired by the Golden Ratio. Known for versatile timepieces that transition effortlessly between professional and casual settings, the Maison has created enduring collections such as Riviera, Clifton, Classima, and Hampton, each reflecting a distinct expression of Swiss elegance.

Modern Craft

Today, Baume & Mercier combines traditional watchmaking with modern innovation, most notably through its Baumatic movements offering extended power reserves and strong magnetic resistance. Positioned within the accessible luxury segment, the brand continues to deliver finely crafted watches designed for everyday sophistication—timepieces that unite heritage, reliability, and contemporary refinement.