MARCH LA.B adds a guilloché dial to the AM2 Slim Automatic Grall, deepening its signature green. French watches assembled in Besançon, available in the Middle East.
First Impressions
- A guilloché texture now covers the Grall green dial of the AM2 Slim Automatic, marking the principal change from the outgoing reference and giving the surface a measurable added dimension in varying light.
- MARCH LA.B describes the Grall green as a house signature sustained across more than fifteen years of production, ranging from deep forest tones to electric hues.
- French watches assembled in Besançon, with international express shipping available from the brand’s Paris flagship at 50 Rue Charlot.
- The AM2 Slim Automatic platform carries a self-winding movement; the new dial leaves the underlying architecture unchanged.
Design & Dial
Guilloché engraving on a coloured dial is one of the more demanding applications in French watchmaking. The pattern must be cut with sufficient depth to catch raking light without overwhelming the base colour beneath it. On this new version of the Grall, MARCH LA.B has applied the technique to a dial that was already distinctive for its intensity of tone.
Up close, the texture breaks the surface into a regular geometric field that shifts as the wrist moves. What reads as a flat plane of green in low light becomes a layered, almost three-dimensional surface under stronger illumination. The brand has chosen not to alter the case profile, the hands, or the indices, so the dial carries the full visual weight of the change.
Movement & Materials
The AM2 Slim Automatic is assembled in Besançon, a city whose watchmaking infrastructure pre-dates the Swiss industry by decades. MARCH LA.B positions this provenance deliberately, using French assembly as a point of differentiation in a market where Swiss origin is the default assumption.
The self-winding movement retained for this edition keeps the case profile slim enough that the guilloché dial, rather than any complication, remains the primary object of attention. That prioritisation of surface over function fits precisely with the brand’s established approach to the AM2 Slim family.
Market Position
MARCH LA.B occupies a space in the French independent sector that sits comfortably between micro-brand and full manufacture. The Grall colourway has appeared persistently across collections for over fifteen years, according to the brand, which gives it the kind of continuity that collectors in the Gulf region tend to assess carefully when considering a reference’s longer-term relevance.
For buyers in the Middle East, the brand ships internationally and handles enquiries directly through its Paris team. Interest-free instalments over two, three, or four payments are available, which broadens access without repositioning the watch’s price tier. The AM2 Slim Automatic Grall with guilloché dial is available through MARCH LA.B‘s official channel.
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Frequently Asked Questions
What is new about the MARCH LA.B AM2 Slim Automatic Grall in 2026?
The 2026 edition adds a guilloché texture to the signature Grall green dial. The engraved pattern catches light across the surface, giving the colour greater visual depth while the rest of the watch's DNA remains unchanged.
Where is the MARCH LA.B AM2 Slim Automatic assembled?
MARCH LA.B watches are assembled in Besançon, France, the historic centre of French watchmaking. The brand operates from its Paris address at 50 Rue Charlot in the 3rd arrondissement.
Is the MARCH LA.B AM2 Slim Automatic Grall available for purchase in the Middle East?
MARCH LA.B offers international express shipping and can be contacted directly through the brand's official website or via its customer team. Collectors in the Middle East may enquire through those channels for order and availability details.
What makes the Grall green significant to MARCH LA.B's identity?
According to the brand, green has been a defining chromatic thread across MARCH LA.B collections for more than fifteen years, appearing across multiple references from deep forest tones to electric hues. The Grall colourway is treated as a house signature rather than a seasonal choice.
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