Key Highlights
- MARLI New York opens a 2,418-square-foot flagship at 785 Madison Avenue, its largest location worldwide.
- The boutique is designed in a modern Art Deco language by architectural firm Aranda\Lasch, using Indiana limestone sourced from the same quarries as Rockefeller Center.
- A reimagined M Lounge and a new private MARLI Club on the second floor anchor the client experience.
- Signature collections Cleo, Avenues, Tip-Top, and EMPIRE are on display alongside MARLI’s newly launched timepieces.
- The flagship marks the brand’s second Manhattan address and its 16th location globally, with further major launches planned for 2026.
What Caught Our Eye
A jewellery house establishing itself on Madison Avenue is not news in itself. What is news is the conviction with which MARLI New York has done it. The 2,418-square-foot space at 785 Madison Avenue is the brand’s most fully realised physical statement in its ten-year history.
Founder and creative director Maral Artinian has built a house whose aesthetic codes are specific enough to be immediately legible. Walking into this boutique, the language is unmistakably hers.
Design & Architecture
The material choice is the first thing worth examining. Indiana limestone covers the interior in abundance, sourced from the same quarries that supplied the facades of the Empire State Building, the Metropolitan Museum of Art, and the New York Public Library. It is a deliberate act of rootedness.
Aranda\Lasch, the architectural firm behind MARLI’s boutiques in Geneva, Dubai, Riyadh, and at Harrods in London, designed the space. Their brief for Madison Avenue introduced a studio-like M Lounge framed by full-length mirrors rather than the conventional seated lounge found elsewhere in the MARLI network. The effect is energetic rather than reverential, which suits the city.
Teal, MARLI’s signature colour, appears in strategic pops throughout. It pulls the eye without dominating, a compositional decision that reinforces the brand’s modern confidence without becoming decorative noise.
The MARLI Club
The second floor is where the flagship truly separates itself. The MARLI Club is a private sanctuary, light-filled and furnished with soft seating, conceived as an antidote to the transactional energy of the ground floor.
At its centre sits a handcrafted table designed by Artinian in collaboration with New York-based bespoke designer Djivan Schapira, who shares her Armenian heritage. The piece features shifting shades of blue that respond to the light, finished with a gold pyramid at its centre. It is not a display object. It is a working surface around which real conversations about jewellery and self-expression are meant to happen.
Collections & The Timepiece Expansion
The boutique displays the full breadth of MARLI’s signature vocabulary: Cleo, the architectural jewellery line that has become the brand’s most recognisable face; Avenues; Tip-Top; and EMPIRE. Each collection reflects the paradox Artinian has always pursued, refined yet direct, timeless yet unmistakably contemporary.
Alongside these, MARLI’s newly launched timepieces occupy the space. The watches debuted the previous month and their inclusion in the flagship signals that this expansion into horology is being treated as a first-class concern rather than a peripheral category. Houses such as Bulgari and Van Cleef & Arpels have long demonstrated that jewellery-to-timepiece crossovers, when executed with genuine design coherence, deepen rather than dilute a brand’s identity.
For comparison within the New York fine jewellery landscape, Harry Winston remains the longstanding benchmark for the Madison Avenue address. MARLI’s arrival ten years in suggests the brand now operates comfortably at that altitude.
Why This Matters for the MARLI Client
The Madison Avenue flagship is the clearest signal yet that MARLI is done being a well-kept secret. Sixteen locations across Geneva, Dubai, Riyadh, London, and now a second Manhattan address constitutes a genuinely global footprint for a brand that only began in 2014.
For GCC clients who already know MARLI from Dubai and Riyadh, this boutique is the brand at full volume. For new clients, it is the most complete introduction available to a house that rewards close attention.
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Frequently Asked Questions
Where is the MARLI New York Madison Avenue flagship boutique located?
The boutique is situated at 785 Madison Avenue, between East 66th and East 67th Street in New York City. It is open Monday to Saturday from 10:00AM to 6:00PM and Sunday from 12:00PM to 5:00PM.
How large is the MARLI New York Madison Avenue flagship?
The space spans 2,418 square feet, making it the largest in MARLI's portfolio of 16 locations worldwide and the brand's second Manhattan destination.
Which jewellery collections are on display at the Madison Avenue flagship?
The boutique showcases MARLI's signature collections including Cleo, Avenues, Tip-Top, and EMPIRE, alongside the brand's newly launched timepieces.
What is the MARLI Club at the Madison Avenue boutique?
The MARLI Club is a private, light-filled sanctuary on the second floor of the flagship, featuring soft seating, bespoke hospitality, and a handcrafted table designed by Maral Artinian in collaboration with New York-based designer Djivan Schapira.
What is MARLI New York known for?
Founded in 2014 by Maral Artinian, MARLI New York is a fine jewellery house rooted in three generations of Artinian family craftsmanship. The brand is recognised for collections that balance architectural elegance with a bold, contemporary sensibility, and has recently extended into timepieces.
