BULGARI

At VivaTech 2026, BULGARI expands the Bvlgari Digital Passport across jewellery and watches — a unified digital identity for GCC luxury collectors.

Explore the BULGARI Serpenti Viper and its signature artsmanship — a symbol of transformation and bold design that resonates with GCC luxury collectors.

BULGARI B.zero1 has redefined contemporary jewellery since 1999, fusing Roman monumental volumes with the fluid Tubogas spiral. A must-know for GCC collectors.

Bvlgari's Serpenti Forever Top Handle uses up to 216 meters of raffia to recreate the Calla pattern, inspired by the ancient Baths of Caracalla mosaics.