Embracing Heritage in Modern Craftsmanship
BUCCELLATI, the Milan-based house known as the ‘Prince of Goldsmiths’, unveils its upcoming exhibition titled “The Prince of Goldsmiths. Buccellati rediscovering the classics – Shanghai 2025”. The event brings together the brand’s archival designs with contemporary work, demonstrating how classical goldsmithing vocabulary translates across watchmaking and jewelry.
A Vision Realized through Digital Innovation
Under the creative direction of Claudio Sbragion, Balich Wonder Studio has shaped an exhibition experience built on digital interactivity. Visitors encounter BUCCELLATI’s goldsmithing techniques through immersive installations that foreground the work’s technical foundations—from filigree and granulation to hand-applied surface finishing on cases and dials. The show connects historical archives with contemporary pieces, allowing collectors to trace how design language has evolved while core techniques remain unchanged.
The Essence of Buccellati Timepieces
BUCCELLATI watches serve a dual purpose: functional timekeeping instruments paired with jewelry-grade case finishing. Each piece is assembled by hand, with designs drawing from botanical motifs, Renaissance architectural detail, and the brand’s Milanese craft heritage. Watch dials frequently feature guilloché or hand-applied decoration; cases employ the brand’s signature “Buccellati finish”—a surface texture achieved through specialized hand-finishing that distinguishes the brand’s haute horlogerie from mass-produced luxury competitors.
What to Expect in Shanghai
The Shanghai 2025 exhibition presents both canonical designs and recent launches that signal the brand’s direction. Classic references sit alongside works from the past five years, offering collectors context for understanding how BUCCELLATI interprets tradition in contemporary terms. The exhibition format encourages hands-on engagement with pieces and detailed examination of surface treatments and manufacturing choices.
Join the Journey of Rediscovery
BUCCELLATI collectors and horological enthusiasts will find the exhibition a substantive survey of the brand’s output across watchmaking and jewelry. click here to explore BUCCELLATI collections and discover the techniques and heritage embedded in their timepieces and jewelry.
Stay connected with BUCCELLATI as they present this survey of craft and design, showing how classical goldsmithing principles sustain contemporary work.
Frequently Asked Questions
What is BUCCELLATI known for in the luxury industry?
BUCCELLATI is known as the ‘Prince of Goldsmiths’ and has built its reputation on hand-finished jewelry and timepieces that employ classical goldsmithing techniques—filigree, granulation, and proprietary surface finishing—combined with contemporary design.
What can visitors expect from the Shanghai 2025 exhibition?
The exhibition titled ‘The Prince of Goldsmiths. Buccellati rediscovering the classics – Shanghai 2025’ showcases canonical designs alongside recent work, with digital interactivity that highlights the brand’s manufacturing techniques and design evolution across watchmaking and jewelry.
What makes BUCCELLATI watches distinctive as timepieces?
BUCCELLATI watches combine precise timekeeping with hand-finished cases and dials, using the brand’s signature finishing techniques and designs drawn from botanical and architectural sources, placing them in the haute horlogerie category rather than mass-market luxury.
