WILBURCO

WILBURCO is an independent American watch brand founded by designer Jason Wilbur, dedicated to redefining mechanical watchmaking through radical engineering and expressive design. Conceived as “Supermachines,” each timepiece embodies a fusion of advanced materials, architectural complexity, and modern horological thinking, offering a distinctive alternative to traditional luxury conventions.

Design Philosophy

Guided by the philosophy of “Time Untamed,” WILBURCO embraces pure creative expression without compromise. Every concept begins with an uncompromised design vision, translated into highly original forms that challenge industry norms. Drawing from automotive and industrial design, the brand’s watches reflect bold structures, unconventional displays, and a commitment to individuality rather than conformity.

Innovation & Craft

WILBURCO timepieces are designed in the United States and crafted in Switzerland, combining design leadership with technical expertise. Collections such as LEO and EXP showcase proprietary movements and space-frame constructions, while projects like the Flat-Six push mechanical complexity further. Produced in limited quantities, each watch represents a highly engineered creation defined by precision, innovation, and exclusivity.