Louis Erard and Konstantin Chaykin add Turquoise and Brown to the Unfrogettable line — each limited to 178 pieces at CHF 4,500. Full specs inside.
Release Snapshot
- Himeji Kurozan black leather — hand-rubbed, naturally tanned, finished with Urushi lacquer from a historic Japanese tannery — straps both new Unfrogettable references to the wrist.
- Two colourways, Turquoise and Brown, each limited to 178 pieces at CHF 4,500 excluding tax.
- A Sellita SW266-1 automatic regulator calibre (28,800 vph, approx. 38-hour power reserve) animates the frog’s rotating eyes via a horizontal regulator display.
- Grade 5 titanium case, 40 mm, with the winding crown sculpted as a royal crown at 12 o’clock.
Design & Mechanics
Two colourways replace a single dial, and that shift changes everything about how the creature reads. Turquoise assigns the hours counter a deep blue-green ring and violet below on the minutes ring; rhodium-toned discs keep the palette crisp. Brown swaps to a light brown grained base, dark brown and ochre rings, and 5N-treated discs that carry a warm metallic warmth without softening the character. Both carry the inscription Louis Erard ♥ Konstantin Chaykin at 6 o’clock.
The horizontal regulator display places hours at 9 o’clock, seconds at 3 o’clock, and an arrow-shaped minute hand across the centre. The rotating pupils are the frog’s eyes telling time. Manual Emch notes: “Turquoise is bright, electric and slightly surreal. Brown is warmer, deeper and more nocturnal. The frog remains the same. Its personality does not.”
Movement & Materials
At 40 mm diameter and 12.45 mm thick, the Grade 5 titanium case pairs satin-finished planes with polished curves. Water resistance reaches 5 bar (50 m). The sapphire caseback, engraved “LOUIS ERARD KONSTANTIN CHAYKIN 1 OF 178”, exposes an openworked oscillating weight carrying a black-lacquered Louis Erard symbol.
The Sellita SW266-1 calibre runs at 4 Hz with 31 jewels and approximately 38 hours of power reserve. Both references share identical movement specifications.
Market Position
At CHF 4,500 excluding tax, both references occupy a competitive space for a Grade 5 titanium case, a hand-finished Japanese leather strap, and a genuine complication — the regulator — driven by an élaboré-grade movement. The 178-piece cap on each colourway is narrow enough to sustain collector interest without artificial scarcity theatre.
Availability & Edition Details
The Turquoise carries reference 85340AA03.BVA192; Brown is 85340AA04.BVA193. Louis Erard has produced collaborative pieces with Chaykin since 2023, and this pair marks the second colour chapter of the Unfrogettable character. Collectors in the Gulf and across the Middle East should contact Louis Erard directly or approach an authorised retailer to confirm regional allocation.
| Movement | Sellita SW266-1 automatic regulator, 31 jewels, 28,800 vph (4 Hz), approx. 38-hour power reserve |
| Case size | 40 mm diameter, lug to lug 46.50 mm, thickness 12.45 mm |
| Case material | Satin-finished and polished Grade 5 titanium |
| Dial | Turquoise: light turquoise grained base, dark turquoise/purple hour ring, rhodium-treated discs. Brown: light brown grained base, dark brown/ochre hour ring, 5N-plated discs |
| Strap | Black Himeji Kurozan leather with Urushi lacquer; Turquoise with purple stitching; Brown with black stitching; Grade 5 titanium pin buckle |
| Water resistance | 5 bar (50 m / 165 ft) |
| Price | CHF 4,500 excluding tax (both references) |
| Availability | On request from the maison or an authorised retailer in the Middle East |
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Frequently Asked Questions
How many pieces of each Unfrogettable colourway are produced?
Each colourway — Turquoise (Ref. 85340AA03.BVA192) and Brown (Ref. 85340AA04.BVA193) — is limited to 178 pieces, with the edition number engraved on the caseback.
What movement powers the Louis Erard x Chaykin Unfrogettable?
Both references use a Sellita SW266-1 automatic regulator calibre with 31 jewels, 28,800 vph, and approximately 38 hours of power reserve. An openworked oscillating weight carries a black-lacquered Louis Erard symbol.
What is the price of the Louis Erard Unfrogettable, and can it be purchased in the Middle East?
The recommended retail price is CHF 4,500 excluding tax for both the Turquoise and Brown editions. Collectors in the Middle East should contact Louis Erard directly or approach an authorised retailer.
What makes the Unfrogettable's strap unusual?
The strap uses black Himeji Kurozan leather — also called black diamond leather — sourced from a historic Japanese tannery, hand-rubbed, naturally tanned, and finished with traditional Urushi lacquer.
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