Key Highlights
- Chanel introduces the Coco Crush Supple Choker in 18K Beige Gold (reference J13717) in January 2026 — the collection’s first fully articulated, flexible construction.
- Articulated links close via a discreet sliding clasp, allowing a precision fit at the base of the neck.
- Beige Gold is Chanel‘s proprietary 18-karat alloy, developed over three years; its formula remains a trade secret.
- The 2026 launches also include a Supple Short Necklace, transformable earrings in Beige Gold and diamonds, and expanded pavé work.
- Grammy-nominated singer-songwriter Gracie Abrams is named muse of the Coco Crush collection; the campaign film Hide and Seek was directed by Gordon Von Steiner at the Chateau Marmont, Los Angeles.
- Available now at chanel.com and through Chanel Fine Jewellery boutiques worldwide.
The Signature Elements
The Coco Crush Supple Choker translates a decade of structural rigidity into a single act of engineering restraint.
The collection’s visual grammar has not changed since 2015: curved squares, clean incisions, scalloped edges, and a rounded profile derived from the matelassé pattern Gabrielle Chanel introduced on the 2.55 handbag in 1955. What has changed is the architecture beneath those surfaces. For the first time, Chanel’s Fine Jewellery Creation Studio has built the quilted motif into a mesh-like, articulated construction. The links move independently, the piece conforms to the neck, and the sliding clasp allows the fit to be set with precision. Sculptural in silhouette, the choker behaves like fabric against the skin.
Beige Gold: Three Years in Development
The alloy is as deliberate as the construction.
Beige Gold is Chanel’s proprietary 18-karat formula: a warm, champagne-toned metal whose precise composition the House has never disclosed. Development took three years. The colour carries explicit biographical weight within the Maison — Gabrielle Chanel’s bedroom at 31 rue Cambon was painted beige; she associated the tone with the wet sand at Deauville, where she opened her first boutique in 1913. It recurs across her most considered design decisions: the base of her tweed suits, the neutral ground of her jersey knits, the body of the two-tone slingback shoe.
On the Supple Choker, Beige Gold performs specific optical work. Its softer tonal contrast between highlight and shadow gives the metal a textile-like warmth that reinforces the piece’s lineage directly back to leather. Against a summer complexion — the register Gracie Abrams brings to the campaign’s tropical Summer 2026 chapter — the metal reads almost as woven cloth rather than cast gold.
The Wider 2026 Family
The choker is the centrepiece of a broader 2026 expansion, not an isolated release.
Alongside reference J13717, Chanel has introduced a Supple Short Necklace and transformable earrings in Beige Gold and diamonds. The earrings are designed to shift between long and short silhouettes, extending the suppleness principle into a piece that adapts to occasion as readily as it adapts to motion. The full Coco Crush collection now spans rings in mini, small, and large sizes; bangles; cuffs; bracelets; short necklaces; chokers; and earrings — across yellow gold, white gold, Beige Gold, and, since 2025, ruby accents. For GCC collectors who build jewellery wardrobes rather than acquiring single statements, the depth of that range is material. Peer houses such as Bulgari and Van Cleef & Arpels operate on comparable layerable-wardrobe logic; Chanel’s 2026 move consolidates its position in that conversation.
Campaign and Muse
The choice of Gracie Abrams as Coco Crush muse is a precise one, not a broad-reach casting decision.
The Grammy-nominated singer-songwriter — an Interscope artist since 2019, opener for Taylor Swift’s Eras Tour, and now known for the album The Secret of Us and the single “That’s So True” — has described Chanel as her creative North Star. Her own framing of the Coco Crush pieces is direct: “These pieces practically never come off me day to day.” That alignment is structural rather than simply aesthetic. A supple choker engineered for continuous wear, transformable earrings built to shift between occasions, a mesh construction that moves with the body — the 2026 Coco Crush collection is designed for the wearer who does not remove her jewellery at the door.
The campaign film Hide and Seek, directed by Gordon Von Steiner at the Chateau Marmont, also features Chanel Ambassador Jennie of BLACKPINK alongside models Mona Tougaard, Lulu Tenney, Mathilda Gvarliani, Akon Changkou, and Qun Ye. A Summer 2026 extension places Abrams in a tropical setting, drawing the Coco Crush collection firmly into the vocabulary of everyday wear rather than reserved occasion dressing.
The Coco Crush Supple Choker in 18K Beige Gold (Ref. J13717) and its matching pieces are available now at chanel.com and through Chanel Fine Jewellery boutiques worldwide.
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Frequently Asked Questions
What is the reference number of the Chanel Coco Crush Supple Choker in Beige Gold?
The Coco Crush Supple Choker in 18K Beige Gold carries reference J13717. It was introduced by Chanel in January 2026 as the collection's first fully articulated, flexible construction.
What makes Chanel's Beige Gold different from standard yellow or rose gold?
Beige Gold is a proprietary 18-karat gold alloy developed exclusively by Chanel over three years. Its precise formula remains a trade secret, and its warm, champagne tone produces a softer contrast between highlight and shadow than conventional yellow or rose gold, giving the metal a distinctly textile-like quality.
When did the Coco Crush collection first launch, and what inspired it?
Coco Crush debuted in 2015, drawing its design language directly from the matelassé quilted pattern that Gabrielle Chanel introduced on the 2.55 handbag in 1955. Chanel's Fine Jewellery Creation Studio translated that leather quilting into 18-karat gold through curved squares, clean incisions, scalloped edges, and a softly rounded profile.
How does the sliding clasp on the Supple Choker work?
The Supple Choker closes with a discreet sliding clasp that allows the fit to be adjusted with precision around the neck. The articulated link construction means the piece moves with the body rather than sitting as a fixed rigid form.
Where can the Chanel Coco Crush Supple Choker be purchased in the GCC?
The Coco Crush Supple Choker in Beige Gold is available through Chanel Fine Jewellery boutiques worldwide and on chanel.com, both of which serve the GCC region.
