Tiffany & Co. unveils the Eternity Baguette watches

Key Highlights

• New Eternity Baguette models join the Eternity by Tiffany collection in a 36 mm 18k white gold case with a fully gem-set aesthetic.
• First Eternity references to feature a baguette-cut gemstone bezel, echoing Tiffany’s classic eternity ring design.
• Two interpretations: Eternity Baguette Diamond with aquamarine hour markers, and Eternity Baguette Blue Gradient with a blue gemstone bezel and diamond markers.
• Snow-set diamond cases and Tiffany Setting-inspired diamond-set crowns highlight the House’s gem‑setting savoir-faire.
• Both watches are powered by Swiss self-winding mechanical movements, a first for non-limited Eternity models.

A high-jewelry expression of time

Tiffany & Co. introduces the Eternity Baguette watches to the Eternity by Tiffany collection, uniting its diamond heritage with modern watchmaking in 36 mm round 18k white gold cases. These references elevate the collection’s gem-set dials with bezels of baguette-cut stones that reference the classic eternity ring, creating watches that read as high jewelry while housing Swiss self-winding movements.

The Eternity collection is defined by dial architecture in which each of the 12 hours is marked by a different cut, including round brilliant, baguette, cushion, Tiffany True®, marquise, Asscher, heart, pear, oval, emerald, triangle and princess. At 12 o’clock, a heart-shaped stone anchors the idea that each day begins and ends with love, with Tiffany artisans hand‑milling the settings and individually setting each stone.

The Eternity Baguette Diamond watch presents the most luminous expression of the concept. Its bezel is set with 36 baguette-cut diamonds totaling more than 5 carats, visually linked to a diamond-set flange and a dial snow-set with round brilliant-cut diamonds. Against this field of light, 12 aquamarines in different cuts mark each hour, bringing tonal contrast that highlights the diamonds; in total, the watch features 979 diamonds amounting to 9.79 carats across case, dial, buckle and crown.

The Eternity Baguette Blue Gradient offers a chromatic counterpart with a navy-blue sunray satin-finished dial and 12 diamond hour markers. Its bezel is composed of 36 invisibly set baguette-cut stones—10 sapphires, 21 topazes and 5 emeralds—totaling more than 5 carats and arranged to create a seamless blue gradient, with diamonds continuing along the flange to reinforce the depth of the dial.

Craftsmanship and movement

On both references, the 18k white gold case is snow-set with round full-cut diamonds of varying sizes, with minimal visible metal for a near-continuous surface of reflections. The crown adopts the six-prong silhouette of the Tiffany® Setting engagement ring and is topped with a 0.47‑carat solitaire diamond, translating a signature jewelry motif into watchmaking, while blue alligator straps secured by 18k white gold diamond-set “T” buckles extend the gem-set narrative.

Beneath the jeweled architecture lies a Swiss self-winding mechanical movement with a 38-hour power reserve and a closed caseback, marking the first time an automatic calibre has been introduced in a non-limited Eternity by Tiffany watch. Each reference is Swiss-made and delivered with a five-year international limited warranty, aligning high-jewelry execution with contemporary expectations of reliability and after-sales support.

Why it matters

The Eternity Baguette watches distil Tiffany & Co.’s leadership in diamonds and colored stones into contemporary Swiss‑made timepieces. By pairing intricate gem-setting with self-winding mechanical movements, the collection reinforces the maison’s role at the intersection of high jewelry and modern watchmaking.

Unveiled during LVMH Watch Week in Milan alongside historic jeweled timepieces from The Tiffany Archives, the Eternity Baguette models speak to collectors who view a watch as an extension of their jewelry wardrobe. For discerning clients across the GCC who value both craftsmanship and gemstone artistry, they offer a refined way to wear Tiffany’s diamond heritage on the wrist; for further information or regional availability, clients may contact their Tiffany & Co. advisor, client service team or visit press.tiffany.com.