MB&F: A Journey Through 20 Years of Innovation
Founded by Maximilian Büsser & Friends in July 2005, MB&F has spent two decades building a collection of mechanical watches that reject the conventions of traditional horology. The brand marks its 20th anniversary by reflecting on a path defined by unconventional design, mechanical complexity, and a consistent refusal to follow industry templates.
The Genesis of MB&F
Max Büsser launched MB&F with a specific objective: to produce timepieces that operate outside the boundaries of conventional watch design. The Horological Machine No. 1 (HM1), released as the brand’s first model, established the direction—a watch that combines sculptural form with complicated mechanical systems. Each MB&F piece layers mechanics and aesthetics in ways that demand active attention from the wearer, rather than passive acceptance of a standardized product.
Defying Convention
MB&F watches abandon the symmetrical layouts and rectilinear cases that dominate luxury horology. Instead, the brand employs unconventional materials—titanium, aluminum, carbon fiber—and constructs movements that operate at unexpected angles across the dial. Collections like the HM series, the Aquapod, and the Legacy Machine line each present timekeeping through a distinct visual and mechanical language. This approach has established MB&F as a consistent challenger to design orthodoxy.
A Celebration of Creativity
For its 20th anniversary, MB&F has announced MB&F – Celebrating 20 Years of Creativity, a program that includes limited-edition releases and commemorative events. These pieces document the brand’s two decades while advancing its core principle: that a wristwatch functions as both functional object and sculptural statement. Collectors and watch enthusiasts recognize this anniversary as confirmation of MB&F’s sustained influence on how independent brands approach design and manufacture.
The Legacy Continues
MB&F shows no signs of retreating toward mainstream conventions. The studio continues to develop pieces that grow from its established design language while introducing fresh mechanical or formal concepts. Watch collectors are watching for announcements of what comes next from this independent operation.
Whether you collect watches or are exploring independent horology for the first time, MB&F’s catalog offers technical depth and visual singularity. To examine their complete collection and understand the mechanics behind each piece, explore MB&F collections. This anniversary documents how consistent creative direction shapes an independent brand’s trajectory.
Frequently Asked Questions
When was MB&F founded and by whom?
MB&F was founded by Maximilian Büsser & Friends in July 2005, with the vision to create unique timepieces that challenge traditional watch design norms.
What was MB&F’s first watch model?
The Horological Machine No. 1 (HM1) was MB&F’s inaugural timepiece, marking a shift in how watch enthusiasts perceive timepieces through its combination of sculptural form and mechanical complexity.
What makes MB&F watches distinctive in the luxury watch market?
MB&F watches reject conventional case geometry and dial layouts, employ unconventional materials like titanium and carbon fiber, and position movements at unexpected angles—establishing the brand as a consistent challenger to design orthodoxy in luxury horology.
