Hublot / Jung Kook Global Ambassador

Key Highlights

• Hublot appoints Jung Kook as global ambassador, formalised in Seoul in February 2026.
• The partnership centres on the Big Bang Original Unico, launched in January 2026.
• The collaboration reflects Hublot’s Art of Fusion philosophy and its in-house Unico movement.
• Hublot and Jung Kook connect contemporary watchmaking with worldwide pop culture.
• The Unico calibre delivers an integrated flyback chronograph and patented innovations.

A Convergence of Watchmaking and Music

Hublot has welcomed Jung Kook, global artist and member of BTS, as its new ambassador. Announced in Seoul on 12 February 2026, the partnership links a manufacture that has reshaped modern horology with an artist whose work reaches a worldwide audience.

From the fusion of gold and rubber in 1980 to the disruptive Big Bang in 2005 and today’s Big Bang Original Unico, Hublot has turned innovation into identity. Jung Kook is presented as a counterpart, blending genres and creativity in a way that mirrors the brand’s taste for forward-looking design.

Jung Kook recalls performing “Dreamers” at the FIFA World Cup 2022, where Hublot was Official Timekeeper, as a moment when time and music felt closely connected. He sees the role as a continuation of that encounter, grounded in his appreciation for Hublot’s confidence, craftsmanship and presence in contemporary watchmaking.

Hublot CEO Julien Tornare describes Jung Kook as one of the most influential artists of his generation, noting that his precision, passion and boundary-pushing ethos echo the brand’s approach. As Hublot advances materials and in-house movements, Jung Kook is framed as an artist in evolution, making the partnership a shared commitment to progress and creative risk-taking.

Big Bang Original Unico and the Art of Fusion

Central to the partnership is the Big Bang Original Unico, unveiled in January 2026 as a distillation of Hublot savoir-faire. It unites the first material fusion of 1980, the design shift of the 2005 Big Bang and its current reinvention into a single expression of the Art of Fusion.

Constructed layer by layer, the Big Bang Original Unico is likened to the way Jung Kook has built his career, track by track and project by project. The watch aligns with his style and acts as an extension of his creative code while acknowledging the milestones that have shaped both the brand and the artist.

The Art of Fusion has defined Hublot since pairing a gold case with a rubber strap in 1980 and the layered construction of the 2005 Big Bang, which received the Best Design award at the Grand Prix d’Horlogerie de Genève. Fusion now guides the Big Bang, Classic Fusion and Exceptional Timepieces collections and extends into football, art, music, basketball and gastronomy, described collectively as “Hublot Vibes”.

The Unico Movement: Hublot’s Mechanical Signature

At the heart of the Big Bang Original Unico is the Unico movement, introduced in 2010 as Hublot’s first calibre entirely designed, developed and manufactured in-house. It marked a new phase of independence and identity for the brand, expressed through a distinctive chronograph layout with a front-facing column wheel and silicon escapement.

The integrated flyback chronograph measures to 1/8th of a second with instant reset and restart, supported by a 72-hour power reserve. Five patented innovations—dual oscillating clutches, an anti-trembling system, a “zero friction” ratchet wheel blocker, a fine balance wheel adjustment system and a constant-pressure friction system for the minute counter—are validated through Hublot’s Chronofiable® protocol, underscoring the calibre’s durability and performance.

Why it matters

The appointment of Jung Kook formalises a relationship between Hublot and a global cultural figure whose influence crosses borders and generations, reinforcing the brand’s presence in contemporary music and culture. By anchoring the partnership in the Big Bang Original Unico and the Unico movement, Hublot underlines how design, mechanics and artistic expression can advance together.

For GCC collectors and enthusiasts, the collaboration shows how a carefully chosen ambassador can amplify a manufacture’s core pillars while keeping the spotlight on the watchmaking that defines the brand.