RASASI
Rasasi was founded in 1979 by Abdul Razzak Kalsekar in Murshid Bazar, the old perfume market of Deira in Dubai, where the original shop still trades. Rather than import European scents like his neighbours, he blended traditional Arabic ingredients under his own name and opened the region’s first mono-brand fragrance stores. His six sons now run a house present in 60 countries with more than 165 boutiques.
Heritage
Rasasi remains a family company and a Dubai manufacturer, with its factory in Jebel Ali Free Zone. The classic lines, Rasasi Oudh, Blue Lady and the attars, are still the backbone of its Gulf boutiques.
Collections
Hawas, launched in 2015, is the fragrance that took the name worldwide: an aquatic for men that became a cult on the internet. Its tenth anniversary in 2026 brought Hawas Boa, a limited edition unveiled in New York, alongside the Emotion, Fattan and La Yuqawam ranges.