MAURICE LACROIX

Founded in 1975 in Switzerland, Maurice Lacroix has established itself as a refined watchmaker rooted in Jura craftsmanship and contemporary design. Originating from Desco von Schulthess, the Maison combines Swiss manufacturing expertise with a modern, design-driven approach, producing timepieces that balance innovation, precision, and accessible luxury.

Craft & Innovation

Maurice Lacroix is distinguished by its integrated production capabilities, including case manufacturing, assembly, finishing, and quality control. The brand blends traditional techniques with modern engineering, offering both in-house calibres—particularly within the Masterpiece collection—and reliable Swiss automatic movements. Its dedication to innovation is reflected in distinctive creations such as the Square Wheel and Mysterious Seconds, demonstrating technical creativity within mechanical watchmaking.

Collections

Collections such as Masterpiece, AIKON, and Pontos define the brand’s identity, ranging from complex horological expressions to versatile everyday timepieces. The AIKON line, with its bold design and interchangeable bracelet, has reinforced Maurice Lacroix’s modern positioning. With a commitment to design, craftsmanship, and independence, the Maison continues to create watches that embody both heritage and contemporary lifestyle.