LATTAFA
Lattafa Perfumes was founded in 1980 in Dubai by Sheikh Shahid Ahmad and Shoaib Iqbal, with a commercial launch in 1992 and a name drawn from the Arabic words for kindness and pleasantness. What began as a local house supplying the Gulf now exports to more than 120 countries and, since the early 2020s, has become the most talked-about Arabian perfume brand on social media.
Heritage
The house makes everything in its own factory in Dubai, which is how it keeps prices far below European niche brands while using the same oud, amber and vanilla accords. That price-to-quality ratio is the whole story of its rise from souk shelves to TikTok feeds.
Collections
Khamrah, Asad, Yara and Fakhar are the names that travel; Raghba and Ana Abiyedh the ones Gulf customers grew up with. In 2026 the house launched a podcast, Café Lattafa, and its own pink yacht pop-up on the Egyptian coast, signs of a brand that now speaks to a global public.