Carrera, Monaco, Aquaracer: three names that have defined TAG Heuer for decades, and the three that most buyers in the Emirates hesitate between. On the house’s own UAE website, a TAG Heuer starts at AED 6,600 and reaches AED 191,400. Here are nine watches that map the collection, each with its official price in dirhams.
The Essentials
- TAG Heuer’s UAE website lists 265 watches across six collections: TAG Heuer Connected, Formula 1, Aquaracer, Link, Carrera and Monaco; 253 carry a published price.
- The entry point is the TAG Heuer Connected Calibre E5 in a 40 mm steel case at AED 6,600; the first automatic is the Formula 1 Date at AED 12,300.
- The Carrera is the widest collection, with 104 references from AED 13,200 to AED 191,400; the Monaco chronographs start at AED 33,000.
- 84 references are priced under AED 15,000, which makes TAG Heuer one of the most accessible ways into Swiss chronographs and divers in the UAE.
How We Chose
Every watch below is part of the current collection on TAG Heuer’s UAE website, and every price is the official figure in dirhams shown there on 28 October 2026, read twice: once on the collection page and once in the data of each product page. The nine pieces cover all six collections, quartz, solar and automatic movements, and a price range from the first smartwatch to a limited tourbillon. For Saudi readers, the same exercise in riyals is in our TAG Heuer watch price guide for KSA.
1. TAG Heuer Connected Calibre E5 45 mm: AED 8,150
The smartwatch that wears like a TAG Heuer. A fine-brushed and polished steel case, a black polished ceramic bezel, faceted lugs and an integrated steel bracelet give it the presence of a sports watch, while the TAG Heuer OS, developed in-house, runs watch faces inspired by the Carrera and the Formula 1. Dual-band GPS, heart rate and sleep tracking cover the sporting side; a 30-minute charge gives a full day of use. It is also the family of the watch Ryan Gosling wears on screen, as told in Ryan Gosling’s watch in Project Hail Mary. The 40 mm version on rubber opens the collection at AED 6,600.
Case: 45 mm, steel, ceramic bezel · Reference: SBT8A10.BA0003 · Price: AED 8,150
2. Formula 1 Solargraph 38 mm: AED 8,600
The Formula 1 reinterprets the original Series 1 with modern materials, and this 38 mm size suits a wide range of wrists. A white opaline dial, a black TH-Polylight bezel and a red flange give it its racing energy. Inside, the Solargraph Calibre TH50-00 draws power from natural or artificial light: a minute of exposure runs the watch for a day, and a full charge keeps it going for up to ten months in darkness. No winding and no daily care: a watch for a life between the office, the beach and the car.
Case: 38 mm, steel, sandblasted bracelet · Movement: Solargraph TH50-00 · Price: AED 8,600
3. Aquaracer Professional 200 Solargraph: AED 12,750
A diver’s watch for every day of the week. The 40 mm steel case carries a unidirectional bezel with polished riders, a green sunray dial and a newly angled minute flange; rhodium-plated hands and indexes coated with Super-LumiNova keep it legible at night. The same Solargraph Calibre TH50-00 converts light into energy, and an interchangeable strap system changes its character in seconds.
Case: 40 mm, steel · Movement: Solargraph TH50-00 · Price: AED 12,750
4. Carrera Date 39 mm: AED 15,400
The Carrera at its most restrained: three hands, a date, and a brushed silver sunray dial lit by a rhodium-plated logo. Inspired by the original Carrera, the 39 mm case sits on a steel bracelet with bold, determined lines, and the automatic Calibre 5 can be admired through the sapphire case back. Water resistant to 100 metres, it is the most versatile entry into the house’s most famous name.
Case: 39 mm, steel · Movement: Calibre 5, automatic · Price: AED 15,400
5. Link Date 41 mm: AED 16,950
The Link is defined by its bracelet, an S-shaped design that adapts to the wrist like a second skin and gives the watch its name. This classic three-hand automatic pairs a black dial with white luminescent indexes, in a 41 mm steel case protected by anti-reflective coating. It is the TAG Heuer to wear with a suit, discreet and impeccably finished.
Case: 41 mm, steel · Movement: Calibre 5, automatic · Price: AED 16,950
6. Aquaracer Professional 300 Date: AED 18,900
The serious diver of the collection. Its 42 mm case houses the manufacture Calibre TH31-00, certified by the COSC, and a blue ceramic unidirectional bezel with a 60-minute scale. The blue dial, patterned like a wave, carries white luminescent hands and indexes and a vivid orange central hand; the three-row steel bracelet closes with a folding clasp and double safety push-buttons. A watch for the Gulf’s waters, from a dive off Fujairah to an afternoon on the boat.
Case: 42 mm, steel, ceramic bezel · Movement: TH31-00, automatic, COSC · Price: AED 18,900
7. Carrera Chronograph 39 mm Glassbox: AED 29,900
If one TAG Heuer had to stand for the house, it would be this one. Reimagined from the reverse panda 2447 NS, the 39 mm Carrera wears the domed “glassbox” sapphire crystal that follows the curve of the flange, over a black dial with silver reverse tricompax counters. The perforated calfskin strap recalls racing gloves, and the screw-down sapphire case back shows the automatic Calibre TH20-00. More of the Carrera’s recent chapters are on our TAG Heuer page.
Case: 39 mm, steel, glassbox crystal · Movement: TH20-00, automatic chronograph · Price: AED 29,900
8. Monaco Chronograph 39 mm: AED 33,000
The square chronograph that broke every rule. This Monaco takes its cues from the models of the 1970s: a 39 mm fine-brushed and polished steel case under a bevelled domed sapphire crystal, a black sunray-brushed dial and a black alligator strap. Inside beats the in-house automatic TH20-00, with a power reserve of 80 hours, and the case is water resistant to 100 metres. It is the entry to the Monaco collection in the UAE, and the most recognisable silhouette in the TAG Heuer line.
Case: 39 mm, steel · Movement: TH20-00, automatic chronograph, 80 hours · Price: AED 33,000
9. Carrera Chronograph Tourbillon: AED 154,000
The summit of this selection, limited to 200 pieces. A smoky purple sunray-brushed dial sets off black counters and the tourbillon at 6 o’clock, under the signature glassbox crystal of a 42 mm fine-brushed steel case. The in-house Heuer 02 tourbillon movement, Calibre TH20-09, certified by the COSC, is visible through the screw-down sapphire case back. Above it, the house’s UAE website lists one more step: the Carrera Chronograph Tourbillon Extreme Sport in 18K rose gold and titanium, at AED 191,400.
Case: 42 mm, steel · Movement: Heuer 02 TH20-09, tourbillon chronograph, COSC · Edition: 200 pieces · Price: AED 154,000
TAG Heuer Prices in the UAE
Official prices on TAG Heuer’s UAE website, read on 28 October 2026.
| Collection | Watches listed | From (AED) | To (AED) |
|---|---|---|---|
| TAG Heuer Connected | 13 | 6,600 | 10,550 |
| Formula 1 | 54 | 7,700 | 26,200 |
| Link | 10 | 10,350 | 25,100 |
| Aquaracer | 58 | 10,550 | 24,850 |
| Carrera | 104 | 13,200 | 191,400 |
| Monaco | 26 | 33,000 | 105,500 |
Choosing Your TAG Heuer
For a first TAG Heuer, the Formula 1 Solargraph at AED 8,600 and the Aquaracer Professional 200 Solargraph at AED 12,750 offer the house’s design with a movement powered by light. For a first automatic with the most famous name on the dial, the Carrera Date at AED 15,400 is the classic choice, and the Link Date at AED 16,950 the most elegant. The Aquaracer Professional 300 is the diver for those who truly swim with their watch. And between the two icons, the choice is one of temperament: the round Carrera glassbox at AED 29,900 for the purist, the square Monaco at AED 33,000 for those who prefer to be noticed. The full collection, with prices in dirhams and delivery in the UAE, is on TAG Heuer’s UAE website.
Frequently Asked Questions
What is the starting price of a TAG Heuer watch in the UAE?
On TAG Heuer’s UAE website, the collection starts at AED 6,600 for the TAG Heuer Connected Calibre E5 in a 40 mm steel case on rubber. The first automatic watch is the Formula 1 Date at AED 12,300, and the Carrera starts at AED 13,200 (prices read on 28 October 2026).
What are the most popular TAG Heuer watches?
The Carrera, with 104 references on the UAE website, is the house’s largest and best-known collection, followed by the Aquaracer divers and the Formula 1. The Monaco, with its square case, is TAG Heuer’s most recognisable chronograph.
How much is a TAG Heuer Carrera Chronograph in the UAE?
Carrera Chronograph prices on TAG Heuer’s UAE website start at AED 23,100. The 39 mm glassbox Carrera Chronograph CBS2210.FC6534 with a black reverse panda dial is priced at AED 29,900.
What is the most expensive TAG Heuer in the UAE?
The highest published price on TAG Heuer’s UAE website is AED 191,400, for the Carrera Chronograph Tourbillon Extreme Sport in 18K rose gold and titanium.
