Key Highlights
- Franck Muller has partnered with Dubai developer London Gate on two branded residential towers in Dubai Marina.
- The Aeternitas Tower, rising to 450 metres and set to become the world’s tallest branded residential and clock tower, sold out within three months of launch.
- The Vanguard Tower, a Dh1.6 billion, 34-storey development of 722 residences inspired by Franck Muller’s Vanguard watch collection, is due for handover by September 2027.
- For WATCHESPEDIA’s Gulf readers, the towers are a rare case of a Swiss watchmaker’s design language moving off the wrist and onto the skyline.
Two Towers, One Watchmaker’s Signature
Most watch brands lend their name to hotel suites or yacht interiors. Franck Muller went further. In partnership with Dubai-based developer London Gate, the manufacture first announced the Vanguard Tower in January 2025, before the two projects were presented together in a unified announcement that November.
The Aeternitas Tower: Sold Out in Three Months
Franck Muller and London Gate first announced the Aeternitas Tower in December 2023, calling it the watchmaker’s first-ever branded real estate, officially unveiled the following January. The Aeternitas Tower rises to 450 metres in Dubai Marina and is set to become the tallest branded residential and clock tower in the world, its facade carrying a clock face that nods to the Aeternitas name, one Franck Muller has long used for some of its most complex grand complication watches. The tower sold out within three months of launch. Alongside a mix of Sky Villas, Sky Mansions and full-floor residences, it also blends in office and retail space. As of the project’s November 2025 update, the substructure was complete and more than seventy percent of the superstructure finished, with handover planned for late 2027.
The Vanguard Tower: A Dh1.6 Billion Follow-Up
Announced as the follow-up to Aeternitas’s success, the Vanguard Tower is a Dh1.6 billion, 34-storey development of 722 residences, from studios to three-bedroom apartments, overlooking Dubai Marina. Each home is designed around the artistry of the Vanguard watch collection, translating Swiss watchmaking precision into architecture. Residences start from Dh1.25 million, with handover planned by September 2027.
Erol Baliyan, Managing Director of Franck Muller MEA, said: “Our collaboration with London Gate has set a benchmark for branded residences in Dubai. Both Aeternitas and Vanguard Towers embody the grandeur and elegance synonymous with Franck Muller timepieces. This is just the beginning of our journey in luxury real estate, bringing our heritage and excellence into a new world of living.”
What It Means for the Gulf
Branded residences are not new to Dubai, but a watchmaker anchoring two towers in the same neighbourhood, one of them sold out in three months, says something about how seriously Gulf buyers take horological pedigree as a lifestyle signal, not just a wrist signal. It also fits a brand that has shown a taste for bold, headline-grabbing collaborations elsewhere, seen most recently in Franck Muller’s Barbie collection launch. For Dubai Marina residents and visitors, the towers are also a very literal answer to “where is Franck Muller in Dubai Marina”: not a boutique, but two buildings.
Frequently Asked Questions
What is the Franck Muller Aeternitas Tower?
It is a residential, office and retail tower in Dubai Marina developed by London Gate in partnership with Franck Muller, rising to 450 metres and set to become the world’s tallest branded residential and clock tower. It sold out within three months of launch.
Is the Vanguard Tower a separate project from the Aeternitas Tower?
Yes. The Vanguard Tower is a separate, Dh1.6 billion branded residence by the same Franck Muller and London Gate partnership, spanning 34 storeys and 722 residences, with handover planned by September 2027.
Does buying a residence in these towers grant UAE residency?
Some off-plan Dubai developments are marketed as qualifying for the UAE’s Golden Visa investment residency programme, but eligibility rules are set by UAE authorities and can change. Anyone considering this should verify current criteria directly with an official UAE government source or a licensed advisor before making a decision.
