The Epic SF24 Tourbillon Baguette Rainbow

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The Signature Elements

• The Epic SF24 Tourbillon Baguette Rainbow combines JACOB & CO’s signature Split Flap display with a flying tourbillon movement.
• A cascade of baguette-cut gems in a rainbow arrangement covers the case, lending the watch its name.
• The Split Flap mechanism references the flip-board departure boards once used at airports and railway terminals worldwide.
• JACOB & CO frames the piece within its “Inspired by the Impossible” creative direction.
• The watch positions world travel as both its aesthetic inspiration and its mechanical metaphor.

JACOB & CO and the Epic SF Collection

JACOB & CO, the New York-founded luxury watch and jewellery house, has built its reputation on complications that read more as kinetic sculpture than conventional horology. The Epic SF series sits at the centre of that ambition, taking the Split Flap display as its defining mechanical gesture. Where most grand complications reference celestial mechanics or calendar systems, the SF line borrows its visual language from the departure boards of mid-century airports, a source of nostalgia for the well-travelled collector.

The flying tourbillon accompanies the Split Flap in the Epic SF24, and the pairing is deliberate. A tourbillon neutralises the effect of gravity on the escapement, while the Split Flap animates the display of the hours and minutes with a sequence of flipping aluminium panels. Together, the two complications create a watch that is in constant, visible motion, which is precisely the point for a brand that treats the wristwatch as a stage.

For collectors across the Gulf, where appreciation for high-complication pieces with strong visual impact runs deep, the Epic SF24 occupies an interesting position. It carries the technical credentials of a serious mechanical watch whilst offering the immediate spectacle that makes it legible even to those outside dedicated horological circles. The JACOB & CO official site carries full details of the Epic SF collection and current availability.

The Baguette Rainbow Setting

The “Rainbow” designation refers to the chromatic arrangement of baguette-cut gemstones across the case. Baguette setting, in which elongated rectangular stones are fitted tightly side by side with minimal visible metal between them, is among the most technically demanding gem-setting methods in the industry. Achieving an even colour gradation across a curved, three-dimensional case surface compounds that difficulty considerably.

The rainbow effect progresses through the spectral sequence, and the density of stone coverage gives the piece an intensity that photographs strongly but reads quite differently in person. Up close, the individual baguettes catch and fragment light in a way that a pavé or brilliant-cut arrangement would not. For a watch already defined by movement and animation, the gem setting adds a static brilliance that contrasts with the kinetic display beneath the crystal.

Travel as a Design Language

JACOB & CO describes the Epic SF24 Tourbillon Baguette Rainbow as transforming “the essence of world travel into a masterpiece of motion.” That framing goes beyond marketing copy. The Split Flap display was, for decades, the universal interface between travellers and their departures, a mechanical system that announced journeys about to begin. Rehousing that mechanism inside a gem-set tourbillon watch inverts its original function: it once told you where to go; here, it simply marks the passing of time with the same theatrical click and flip.

For the GCC market, where international connectivity and frequent long-haul travel are part of daily life for a significant portion of the luxury consumer base, that travel metaphor carries genuine resonance. A complication inspired by airport architecture speaks directly to an audience that has moved through the world’s major hubs. The piece works as a conversation starter precisely because its visual reference is so widely understood, regardless of whether the viewer knows what a tourbillon is.

Why It Matters

The Epic SF24 Tourbillon Baguette Rainbow represents JACOB & CO’s ability to layer high jewellery craft over a genuinely complex mechanical platform, producing a watch that appeals across the collecting spectrum. For GCC buyers who value both gem-set extravagance and verifiable horological content, that combination is relatively rare. The official JACOB & CO film captures the piece in motion, which is the only appropriate way to appreciate a watch whose complications are designed to be watched rather than simply worn.

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