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CHANEL Summer’s Calling: The Limited Edition Makeup Collection

Key Highlights

  • Limited edition collection from the CHANEL Makeup Creation Studio, built around sparkling summer hues
  • New DUO DE BAUMES: one stick, two ends, three shade duos combining blush and highlighter
  • ROUGE COCO BAUME SHINE returns in two exclusive shades: 772 Sparkling Pink and 774 Electric Vibe
  • The Summer Duo pairs STYLO OMBRE ET CONTOUR with NOIR ALLURE Mascara in a new hazelnut brown

Inside the Release

The CHANEL Makeup Creation Studio has distilled the spirit of the season into a tightly edited group of pieces that prioritise personal expression over prescribed looks. Summer’s Calling is not structured around a single hero product but around a philosophy: wear at your own intensity, in whatever combination the moment calls for. The palette of sparkling hues runs from shimmery pastels to vibrant fuchsia, covering the full range from understated to arresting.

CHANEL Summer's Calling limited edition collection campaign visual with sparkling hues
Chanel Duo de Baumes Multi-Use Duo Stick, revealing a vivid crimson and nude balm within deep burgundy packaging.

Design & Execution

The standout new format is DUO DE BAUMES, a dual-ended stick that places blush at one end and highlighter at the other. Three shade duos give the format its versatility: the blush warms the complexion and lips, while the highlighter draws light to the high points of the face. The result reads differently depending on application pressure and placement, which is precisely the point. The CHANEL Makeup Creation Studio describes the looks as “irresistibly free-spirited,” and the format enforces that openness by giving the wearer control over intensity from a single object.

ROUGE COCO BAUME SHINE, already established in the permanent line for its brilliant finish, enters the collection in two limited-edition hues. Shade 772 Sparkling Pink is a shimmery pastel pink calibrated for daytime; 774 Electric Vibe is a vibrant fuchsia suited to evenings. Both carry the balm’s characteristic luminosity. For the eyes, the Summer Duo pairs STYLO OMBRE ET CONTOUR with NOIR ALLURE Mascara. The mascara’s new hazelnut brown shade is softer than the line’s usual black offerings, shifting the seasonal tone toward a warmer register.

CHANEL DUO DE BAUMES dual-ended blush and highlighter stick in three shade duos
CHANEL eye and lip pencils alongside a mascara in deep burgundy packaging, a summer edit.

Significance for the Collection

Limited edition releases from the CHANEL Makeup Creation Studio function differently from seasonal updates at mass-market level. They arrive with a defined point of view and restricted availability, which gives them a distinct position among collectors of the house’s beauty line. For those following CHANEL’s broader beauty output, Summer’s Calling sits alongside recent launches including CHANEL Hydra Beauty Extraordinary Hydration and the ongoing COLLECTION N5 as part of a wider editorial commitment to the Paris maison’s beauty identity.

CHANEL ROUGE COCO BAUME SHINE in 772 Sparkling Pink and 774 Electric Vibe limited edition shades
CHANEL Rouge Coco lipsticks in vivid crimson and blush pink arranged in a rose-tinted martini glass.

For readers in the GCC, where CHANEL’s beauty counters consistently rank among the region’s most visited, limited editions of this kind move quickly. The Summer’s Calling collection carries no announced replenishment, so availability at launch is the primary window.

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Frequently Asked Questions

What products are included in the CHANEL Summer's Calling limited edition collection?

The collection includes DUO DE BAUMES (a dual-ended blush and highlighter stick in three shade duos), ROUGE COCO BAUME SHINE in two new limited-edition hues, STYLO OMBRE ET CONTOUR eye pen, and NOIR ALLURE Mascara in a new hazelnut brown shade.

What are the new ROUGE COCO BAUME SHINE shades in the Summer's Calling collection?

CHANEL has introduced two limited-edition shades: 772 Sparkling Pink, a shimmery pastel pink, and 774 Electric Vibe, a vibrant fuchsia.

How does the DUO DE BAUMES work?

DUO DE BAUMES is a single stick with two ends. One end delivers a blush that enhances the complexion and lips; the other end is a highlighter that illuminates the face. It comes in three shade duos.

Who created the Summer's Calling collection?

The Summer's Calling limited edition collection was created by the CHANEL Makeup Creation Studio, the Paris-based house's dedicated makeup development team.

Osama Haseeb
Osama Haseeb
Osama Haseeb is the Horology Editor at WATCHESPEDIA, overseeing the publication's coverage of watch and jewellery releases. He curates new-model news, technical detail and market context for collectors across the Gulf (GCC).

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