Hublot and Jung Kook: A New Chapter for the Big Bang Original Unico

Key Highlights

• Hublot appoints Jung Kook, global artist and BTS member, as its new Global Ambassador in Seoul.
• The partnership links contemporary watchmaking with music through Hublot’s Art of Fusion philosophy.
• The Big Bang Original Unico anchors this collaboration as a modern Hublot icon.
• The in-house Unico movement brings a flyback chronograph, 72-hour power reserve and patented innovations.
• The announcement extends Hublot’s disruptive story from the first fusion of gold and rubber in 1980.

A meeting of two originals

In Seoul, Hublot formally welcomes Jung Kook as its new Global Ambassador, aligning a manufacture that has redefined modern horology with an artist who has reshaped the sound of his generation. The collaboration highlights a shared instinct for originality: from Hublot’s fusion of gold and rubber in 1980 to the Big Bang’s impact in 2005, innovation has become the brand’s identity, while Jung Kook blends genres and instinct into a voice that is distinctly his.

Their connection became visible when Jung Kook performed “Dreamers” at the FIFA World Cup Qatar 2022™, with Hublot as Official Timekeeper. He now sees this role as a natural evolution of that encounter, citing his appreciation for the brand’s confidence, craftsmanship and independent mindset, while Hublot CEO Julien Tornare points to Jung Kook’s precision, passion and boundary‑pushing approach as reflecting the manufacture’s spirit of reinvention.

Hublot presents the partnership as a convergence. Both return to their origins to move forward: the brand by revisiting and reinventing the Big Bang, and the artist by building on the foundations of his debut, linking the inner essence of Hublot’s manufacture with Jung Kook’s evolving artistry.

The Big Bang Original Unico on Jung Kook’s wrist

At the centre of this story is the Big Bang Original Unico, which condenses two decades of Hublot savoir‑faire from the pioneering fusion of materials in 1980 to the Big Bang design revolution of 2005. Its layered construction and sculptural presence mirror the way Jung Kook builds his career project by project, expanding his creative language while remaining true to his identity.

The Big Bang Original Unico is framed not as a trophy but as an extension of Jung Kook’s creative code, accompanying a journey defined by growth and exploration and echoing the Big Bang’s continual reinvention since 2005.

The Art of Fusion, from case to calibre

Hublot’s trajectory is anchored in the Art of Fusion. In 1980, the brand overturned traditional codes by pairing a gold case with a rubber strap, reshaping expectations of luxury watch design, and the Big Bang of 2005 pushed this further with a bold, layered case architecture that became a twenty‑first‑century watch icon and earned the Best Design award at the Grand Prix d’Horlogerie de Genève.

Within this architecture, the Unico movement is a defining element. Introduced in 2010 as Hublot’s first fully in‑house calibre, it brought an integrated flyback chronograph precise to 1/8th of a second, instant reset and restart, and a 72‑hour power reserve, with a front‑facing column wheel and silicon escapement underlining its contemporary character.

Five patented innovations—from dual oscillating clutches to an anti‑trembling system and a zero‑friction ratchet wheel blocker—are validated under the Chronofiable® protocol, reinforcing the technical backbone behind the Big Bang Original Unico on Jung Kook’s wrist.

Why it matters

By naming Jung Kook as Global Ambassador, Hublot reinforces its position at the intersection of high watchmaking, sport and contemporary culture, extending the fusion mindset that has shaped the Big Bang Original Unico and the Unico movement. For collectors in the GCC, the partnership signals a manufacture that continues to evolve its icons while engaging with a global creative vanguard that speaks directly to a new generation of watch connoisseurs.

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