MARCH LA.B

Founded in 2009, March LA.B is an independent French watch brand shaped by the cultural dialogue between Biarritz and Los Angeles. Conceived by Alain Marhic, Jérôme Mage, and Joseph Châtel, the maison expresses a refined vision of accessible luxury rooted in 1970s-inspired design and a distinctly Franco-Californian identity. With a philosophy of “less is more,” it creates timepieces that balance timeless aesthetics with contemporary simplicity.

Design

March LA.B is recognized for its strong visual signature, defined by angular case shapes, clean dials, and a recurring use of green as a distinctive brand code. Drawing inspiration from vintage forms of the 1960s and 1970s, its collections reinterpret classic watchmaking through a modern, minimalist lens, blending surf culture influences with urban elegance.

Craftsmanship

Designed in Los Angeles and assembled in France, each watch reflects a commitment to quality and authenticity, using Swiss movements carefully integrated within a French assembly process. Positioned within the accessible luxury segment, March LA.B offers mechanical and quartz timepieces that appeal to those seeking individuality, design clarity, and understated sophistication.