Timeology Nights opens 9 October at Four Seasons Riyadh with 35+ brands and 24 limited editions created exclusively for the Saudi Arabian market.
The Substance
- Opening on 9 October 2026 at Four Seasons Hotel Riyadh, Timeology Nights marks the first time many of its participating international watchmakers exhibit in Saudi Arabia, with makers travelling from Switzerland, Germany, Japan, France, Russia, the United Kingdom, the Netherlands and Italy.
- 24 limited editions and novelties, created exclusively for the Saudi Arabian market, are presented on 10 October to coincide with World Watch Day (10.10).
- The five-day programme spans an exhibition, collectors’ dinners, panel discussions in The Majlis, and Watchmaking Sessions hosted by Roger Dubuis.
- The event is developed in partnership with 10tenLabs and the Kingdom’s Collector’s Watch Club (CwC), with more than 35 brands confirmed.
The Story Behind It
Saudi Arabia’s collector base has grown quickly enough that 35 international brands found it worth crossing continents to present in Riyadh. Timeology Nights, conceived by 10tenLabs founder Khaled Zainalabedin alongside the Collector’s Watch Club, is the structure that makes that conversation possible. “It is the first time that many esteemed watchmakers exhibit in Saudi Arabia,” Zainalabedin said. “We are proud to offer a welcoming home-from-home for brands to engage with an increasingly knowledgeable clientele.”
The 24 exclusive pieces include timepieces from the NAWAT Series, the creative foundation of 10tenLabs’ limited edition programme, CwC special editions, and new releases by participating maisons. All 24 are presented on World Watch Day, 10 October.
Design & Mechanics
The programme divides the Four Seasons into distinct zones, each with a specific purpose. The Indie Salon celebrates independent watchmakers and their craft. The Grand Salon gives high watchmakers and CwC members flagship showcase space. The Timeology Horology Forum brings panels into The Majlis for structured discussion. Roger Dubuis hosts live Watchmaking Sessions. Collectors’ dinners close the evenings.
Brands confirmed include A. Lange & Söhne, De Bethune, Czapek, David Candaux, Franck Muller, Parmigiani Fleurier, Roger Dubuis, Seiko and Citizen, among many others drawn from Switzerland, Germany, Japan, France, Russia, the United Kingdom, the Netherlands and Italy.
Where It Sits
Timeology Nights runs alongside Jewels of the World Luxe at the Four Seasons, positioning Riyadh as a serious destination on the international watch-event calendar. For the Gulf collector accustomed to travelling to Geneva or Basel for such access, the inaugural edition brings that level of engagement directly to the Kingdom. Zainalabedin frames the 2026 edition as a foundation for something larger: the event is designed to grow in scope each year.
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Frequently Asked Questions
When and where does Timeology Nights 2026 take place?
Timeology Nights runs from 9 to 13 October 2026 at Four Seasons Hotel Riyadh, held alongside Jewels of the World Luxe.
How many limited editions are being launched at Timeology Nights, and when are they announced?
24 limited editions and novelties created exclusively for the Saudi Arabian market are presented on 10 October, the second day of the event, to coincide with World Watch Day (10.10).
Is Timeology Nights open to collectors in Saudi Arabia, or is it trade-only?
The event is conceived as a platform for collectors, enthusiasts, independent watchmakers and international brands. The programme includes collectors' dinners, panels and hands-on workshops alongside the exhibition floor.
Which watch brands are exhibiting at Timeology Nights Riyadh 2026?
More than 35 brands are participating, including A. Lange & Söhne, De Bethune, Roger Dubuis, Czapek, Franck Muller, Parmigiani Fleurier, Seiko, Citizen and a range of independent makers from Switzerland, Germany, Japan, France, Russia, the United Kingdom, the Netherlands and Italy.
Who is organising Timeology Nights?
The event is developed in partnership with 10tenLabs, Saudi Arabia's leading watch retailer, and the Kingdom's Collector's Watch Club (CwC), and is founded by Khaled Zainalabedin.
