DERAAH
Deraah was founded in Riyadh in 1976 by Sheikh Ali Al Hadi as a handful of perfume shops, and grew into the largest fragrance and beauty retailer in Saudi Arabia: more than 850 branches in 162 cities of the Kingdom, with boutiques in Oman and an online store. The name is the most searched perfume brand in Saudi Arabia after Arabian Oud, and the house is a fixture of every mall from Riyadh to Jeddah and Khobar.
Heritage
Deraah built its position on two shelves side by side: oriental oud and bakhoor made for the Saudi ritual, and French perfumery imported for a clientele that wants both. The stores added cosmetics, care products and accessories over four decades, but perfume remains the core, and the Deraah Private line carries the house’s own compositions.
Collections
In 2026 the house launched Oud Al Arab, a collection created by the Spanish perfumer Jordi Fernandez that pairs Eastern oud with Western structure, and Enjoy, a fresh addition to the Deraah Private 5.5.5 line. Oud Marine and the seasonal Eid and Ramadan boxes are the references Saudi customers come back for.