Short story ️

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Key Highlights

• HERMÈS has released a 24-second animated short film titled Short story, built around a detail from the On Est Bien Ici ! carré.
• The carré was designed by Baptiste Virot, with animation produced by Salut la compagnie.
• The film’s soundtrack was composed by Morfine Estelle, giving the piece a distinct musical identity.
• The house was founded in Paris in 1837 by Thierry Hermès, originally as a harness and saddlery workshop, and remains a family-owned company to this day.
• HERMÈS produces its goods — including silk scarves — often by hand, sustaining a tradition of artisanal craft across all its categories.

A Parisian Maison in Motion

HERMÈS, the storied Parisian leather and fashion maison founded in 1837, has long used the silk carré as one of its most recognised artistic canvases. What began as a workshop dedicated to the finest harnesses and saddles in the heart of Paris has evolved, across nearly two centuries, into a global house whose craftspeople work across categories — from bags and belts to watches, jewellery, and, of course, silk. The carré sits at the intersection of wearable art and artisanal heritage, and HERMÈS treats each design as a distinct creative commission.

The Short story film distils this philosophy into a format suited to contemporary attention. At just 24 seconds, it is not a documentary or a campaign in the traditional sense — it is a moving detail, an animation that brings a single design to life with economy and wit. The brevity is deliberate, echoing the hashtag #LessIsMore that accompanies the release, and the result is a piece of content that functions as much as micro-art as it does brand communication.

For collectors and fashion enthusiasts across the Gulf — where HERMÈS maintains a strong presence in luxury retail environments from Dubai to Riyadh — this kind of release speaks directly to an appreciation for craft and storytelling in equal measure. The silk carré is a perennial favourite among GCC clients who recognise its versatility as both an accessory and an object of collection.

The On Est Bien Ici Carré

The On Est Bien Ici ! carré — whose title translates loosely from French as “We Are Fine Here!” — forms the creative centrepiece of the film. Designed by Baptiste Virot, the carré is presented not as a flat textile but as a living, animated composition. Virot’s design is given kinetic energy by the animation studio Salut la compagnie, whose work translates the intricate graphic language of a silk scarf into a sequence of movement that retains the character of the original artwork while adding a new dimension of time.

The collaboration between a textile designer and an animation collective reflects a broader creative methodology at HERMÈS, where each carré is treated as an authored work rather than a pattern. Baptiste Virot brings a distinct visual sensibility to the design, and the decision to extend the piece into animation honours the detail and intent of the original work. The short film, available to view as the official animated film on the HERMÈS YouTube channel, captures a detail from the carré rather than presenting the full composition — a curatorial choice that rewards careful viewing.

Music and Craft in Dialogue

Complementing the visual animation is an original score by Morfine Estelle, whose music gives the film an atmosphere that is both playful and considered. Sound is not incidental to the HERMÈS creative approach — it is part of the total sensory register the house seeks to communicate. Morfine Estelle’s composition is brief by necessity, but it carries the tone of the piece without overstating it, allowing the visual detail of the carré to remain primary.

This layering of disciplines — textile design, motion graphics, and original music — within a 24-second format reflects a sophisticated understanding of how luxury communicates in a digital context. Rather than a long-form campaign with narration and product specifications, HERMÈS chooses a compressed, almost poetic form. The scissors and barber pole of the film’s title are visual motifs that suggest precision, shaping, and the pleasure of careful craft — all values that resonate through the house’s 188-year history of making things well and by hand.

Why It Matters

For GCC audiences with an eye on Parisian luxury, the On Est Bien Ici ! carré release is a reminder that HERMÈS continues to invest in the carré as a serious creative format — one where design, animation, and music converge around a single piece of silk. Collectors and enthusiasts who follow the house’s output closely will find in this short film a precise expression of what distinguishes HERMÈS: the conviction that craft, at any scale, is worth celebrating with care and originality.

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