JAEGER-LECOULTRE
IU: A canvas for what matters most
JAEGER-LECOULTRE names IU as its new Ambassador, uniting the Reverso's iconic reversible canvas with the artist's philosophy of creative emptiness.
IU: Still searching, still making
JAEGER-LECOULTRE pairs with artist IU in a 2026 campaign film exploring endurance, creative uncertainty, and the spirit of mechanical watchmaking.
IU: The face behind the dial
https://www.youtube.com/watch?v=Tx-e4J2qkh4 Key Highlights JAEGER-LECOULTRE has named South Korean artist IU as its newest brand Ambassador.
The campaign is...
IU: The caliber hidden inside
JAEGER-LECOULTRE names IU as its new Ambassador in 2026, exploring the hidden forces — love and anxiety — that power both great art and fine watchmaking.
