JAEGER-LECOULTRE
New Global Ambassador, IU
JAEGER-LECOULTRE announces IU as its new Global Ambassador, connecting the South Korean artist's creative vision to the Maison's horological heritage in 2026.
Join us on TikTok
JAEGER-LECOULTRE brings its watchmaking stories to TikTok across 4 series, from Behind The Craft to Behind The Scenes. Essential viewing for GCC collectors.
IU: The Art of Restraint
JAEGER-LECOULTRE names IU as its new Ambassador, united by the Reverso's founding principle: that restraint is the hardest and most enduring discipline of all.
IU: A story that had already started
JAEGER-LECOULTRE announces IU as its newest Ambassador in 2026, in a story rooted in the Reverso and a personal connection to the Maison.
