URWERK stands among luxury watchmaking’s most distinctive houses. Founded by Felix Baumgartner and Martin Frei, the brand has redefined horology through unconventional design and mechanical innovation. In a recent conversation with Wei Koh, founder of Revolution magazine, they discussed the ideas and inspiration behind their latest project, Naissance d’une Montre 2.
URWERK’s Approach to Timekeeping
URWERK timepieces distinguish themselves through their visual language and commitment to expanding mechanical watchmaking’s possibilities. Baumgartner and Frei explained how each piece functions as storytelling, combining artistic vision with engineering. The Naissance d’une Montre 2 project marks a significant advancement in their work, embodying their vision of what a watch can achieve: precision, innovation, and artistic expression.
The Craft of Creation
The interview reveals the specificity of construction involved in these watches. Each URWERK piece reflects the brand’s philosophy of treating horology as both art and science. Baumgartner emphasized the importance of creative freedom in their design process, enabling them to explore concepts that challenge how timepieces are traditionally perceived.
Engaging with the Legacy of Watchmaking
Baumgartner and Frei express genuine respect for watchmaking’s history and those who came before them. Their discussion reflects a desire to innovate while honoring the industry’s rich heritage. Through Naissance d’une Montre 2, they bridge past and future, advancing the legacy of luxury watches.
Harmonizing Form and Function
URWERK’s creators are known for avant-garde designs that reject convention. They stressed that while aesthetics matter significantly, functionality remains paramount. Every component in an URWERK watch is calculated to deliver accurate timekeeping while commanding the wearer’s attention through its design.
For collectors drawn to luxury timepieces, exploring URWERK reveals the essence of horology. Their watches transcend mere instruments—they are artistic statements reflecting their creators’ vision. For insight into URWERK’s exceptional collections, explore URWERK collections here.
The conversation between Felix Baumgartner and Martin Frei offers rare access to the thinking behind one of today’s most forward-looking watch brands. Their commitment to craft and innovation defines URWERK’s influence on the luxury watch landscape.
Frequently Asked Questions
Who are the founders of URWERK and what is their philosophy on watchmaking?
URWERK was founded by Felix Baumgartner and Martin Frei, who view horology as both an art form and a science. They believe each timepiece is a medium for storytelling that blends art with engineering, emphasizing creative freedom in their design process to challenge traditional perceptions of watches.
What is the Naissance d’une Montre 2 project and what does it represent?
Naissance d’une Montre 2 is URWERK’s latest project that represents a significant step forward in the brand’s journey, encapsulating their vision of what a watch can embody: precision, innovation, and artistic expression. The project bridges the gap between the past and future of watchmaking while enhancing the legacy of luxury watches.
How do URWERK creators balance aesthetics and functionality in their timepieces?
While aesthetics are essential to URWERK’s avant-garde designs, the creators emphasize that functionality is paramount. Every detail in an URWERK watch is precisely calculated to ensure accurate timekeeping while captivating the wearer with its design.
