THE GLOBAL BRAND
From Geneva to Hong Kong, New York, Tokyo and Zurich, Victorinox’s brand new boutique now comes to Lausanne, Switzerland. Situated in the most prestigious street in the city, "Rue du Bourg", Victorinox shows its strength and willingness to expand its presence by opening their ninth boutique in Switzerland.
The brand-new boutique in Lausanne welcomes its clients in a more than 100-square-meter experience where every product category of Victorinox is beautifully on display in their brand-new state-of-the-art boutique; from Victorinox's world-famous Swiss Army knives to cutlery, fragrances, watches and travel gear. The new Victorinox’s boutique in Lausanne also offers their custom knife station, where clients can get their swiss army knife customizations, perfect as gifts for every occasion.
We were kindly invited to do an on-location interview with Carl Elsener, the CEO of Victorinox. He thoughtfully answered our questions about Victorinox watches and told us more about his favorite timepiece. We concluded our discussion with Victorinox’s success principles which made this world-famous brand what it is today – a global icon.