Zenith Inaugurates a Pop-Up Store at 23, Place Vendôme
November 29, 2017
Zenith has inaugurated a large pop-up store at 23, Place Vendôme. The company will be spending several months on the famous Parisian square, regarded as one on the most luxurious in the world. Surrounded by former 18th century mansions, of which most of the façades are listed historical monuments, this was a premier location for fashion prior to assuming the same role for jewellery, and more recently for watchmaking. Against this background, Zenith is making an entrance that promises to be unforgettable.
The boutique, the largest ever opened by the brand, extends over 160 square metres. Visitors enter a sophisticated universe exuding a plush atmosphere within which Zenith exhibits the full extent of its expertise with elegance and an inherent sense of chic that blends quite naturally with this Parisian setting. After more than a century and a half of existence, the Manufacture is brilliantly representative of the Swiss watchmaking art, both in terms of its traditional dimension and its ability to innovate. The brand that revolutionised the design of the automatic chronograph, with its legendary El Primero, has now recently revolutionised the principle of regulation in every mechanical watch with its Defy Lab. In its Parisian pop-up, Zenith presents more than 80 watches, including highly sophisticated mechanical models as well as jewellery timepieces. The store will also offer a preview of the 2018 new releases and two special Vendôme editions.
Within this exceptional venue, Zenith will host a wide range of exclusive events, attended by high-profile guests, bloggers and other players in the watchmaking arena and social media. Breakfasts, after work events, cocktails, dinners, workshops and other client experiences, including gourmet dinners crafted by Michelin-starred chef Patrick Pignol. This transient yet highly symbolic Zenith showroom will perfectly capture the innovative mindset and vibrancy of a 152-year-old Maison… with the heart of a fresh young start-up!