The TAG Heuer Connected Modular 45 Debuts in China
October 30, 2017
First Swiss-Made Connected Watch with a 100% Digital touchscreen under Android wear 2.0 in China! A major step for the Swiss watchmaker as it seeks to consolidate its presence on the Chinese market.TAG Heuer is proud to announce that its connected watch is now available and operational in China. Developed in collaboration with Intel and GoogleTM, the TAG Heuer Connected Modular 45 is powered by Android WearTM 2.0 and uses local services to provide a great experience for the Chinese market
The payment feature is supported by Alipay, and uses a QR code. The navigation functions are provided by Sogou map, and the fitness activities by Keep. Voice control is courtesy of Mobvoi. Other Chinese applications used by millions of users are also available via through the on-watch Mobvoi store.
The new launch will propel TAG Heuer into an ultra-connected market with unlimited potential customers. Jean-Claude Biver, Chairman of the Watch Division of LVMH group and CEO of TAG Heuer, declared:
"China has become one of TAG Heuer's most important markets. It is the second largest market in the high-end industry. Therefore, it was important for us that the TAG Heuer Connected Modular 45, which is a true high-end connected watch, should be available in China. The launch is well timed; the country's economy is stable and it's a good time to enter the market."
Leo Poon, General Manager of Greater China, adds: "Following the global success of the TAG Heuer Connected Modular 45, we were keen to add it to the collection available in China. The Chinese market is now very connected, and the pool of potential customers is immense. There was a lot of buzz around the TAG Heuer Connected Modular 45, so we are very proud to be able to unveil it in China."
The specific selection of TAG Heuer Connected Modular 45 products will go on sale, and all TAG Heuer Connected Modular 45 models sold in the rest of the world, featuring the latest update, will also work in China.
Operational on both IOS and Android, the watch is Swiss Made, water resistant to 50 metres and also features an original concept never before seen on a connected watch: the connected module is interchangeable with an Haute Horlogerie mechanical module — a 3-hand watch or COSC-certified Chronograph Tourbillon. The modular concept also applies to the lugs, the strap and the buckle. A strong, elegant and bold design. The TAG Heuer studio is also included, making the dials infinitely customisable.