As the principal partner for the second consecutive year, TAG Heuer – the avant-garde brand of Swiss watchmaking – has the great joy and pleasure of supporting the 48th edition of the Les Diablerets International Alpine Film Festival (FIFAD), which will be held from August 05th to 12th 2017.
This year, TAG Heuer is proud to see Friend of the Brand Géraldine Fasnacht featured in two movies selected in the “Extreme sport” category.
The first movie, “4634 – Perception - The Mountain Within” embodies Géraldine Fasnacht’s dream of flight, with her new Wingsuit everything is possible. She leaps of the peak of the famous “Mont rose”, which culminates at 4634 m. “4634 - Perception” is a poetic voyage that takes the viewer through this extraordinary woman’s life, from preparation to landing, including the take-off, flight and sensation of boundless gliding. In this 26-minute film, Géraldine shares her philosophy and viewpoint of the mountain with us through inspiring and passionate messages that will help each of us put the present and life itself into perspective.
The second film, “Le Goût du Risque” follows Géraldine Fasnacht, Amaury Laverhne and Guillaume Néry. All champions in their respective fields: Freeride and wingsuit for Géraldine, bodyboard for Amaury and free diving for Guillaume. The film stresses the danger these athletes of the extreme encounter in their daily life. Regardless of the level of preparation the zero risk level doesn’t exist.
Two movies which greatly highlight the #DontCrackUnderPressure motto of the brand. TAG Heuer is a watch manufacture based in La Chaux-de-Fonds, the cradle of Swiss watchmaking, set at an altitude of over 1000 metres in the middle of mountains and Alpine pastures. Here, watchmakers have been spending winters in their workshops (in summer, they farm in the pastures) since the 18th century, inventing incredible watches which have built the unique reputation and extraordinary image of quality and exclusivity that Swiss watches enjoy the world over. For more than 150 years, TAG Heuer has been inventing and manufacturing elegant sports watches in the Swiss city, including some of the most accurate chronographs in the world.
It is therefore FIFAD's pure and authentic approach to mountains portrayed through extraordinary human adventures, as well as its focus on films featuring backdrops and powerful encounters between people who come to share their passion and emotions, which naturally attracted TAG Heuer. Not to forget that the watchmaking company, run by Jean-Claude Biver, is passionate about all things Swiss, be it the mountains, traditions, values, expertise, heritage or the art of watchmaking.
During the Festival, a TAG Heuer activation zone will be installed, equipped with Oculus Rift headsets showing footage of Géraldine in Wingsuit, images of La Nuit de la Glisse and another movie with the history of the TAG Heuer Carrera. In addition, a BMC Racing Bike simulator will be installed in order to provide a BMC Racing Cycling experience.
A pop-up shop will also be installed for the occasion in cooperation with TAG Heuer's partner, the Lionel Meylan Boutique, the highest boutique in French-speaking Switzerland, located at the top of Glacier 3000 in the Les Diablerets mountains.