TAG Heuer Confirmed as the Official Timekeeper of the Giro d'Italia 2018
November 29, 2017
Timekeeping for the Giro d'Italia will be carried out by the Swiss sports chronograph brand in 2018 too.
To celebrate the occasion, TAG Heuer is presenting a special pink edition of its connected watch – the TAG Heuer Connected Modular 45 – limited to just 101 pieces
Following its début last year to celebrate the 100th anniversary of the Giro d'Italia, TAG Heuer is getting back in the saddle for 2018 and confirming its commitment to the world of cycling by acting as the race's official timekeeper once again.
As in 2017, 2018 will see TAG Heuer logos and timekeeping equipment adorn the starting and finishing arches, as well as the points where the intermediate time checks are conducted.
In 2018, TAG Heuer's passion for the pink jersey will also be reflected in a special edition of the timepiece that epitomises the Swiss sports chronograph brand's abiding passion for sport: The TAG Heuer Connected Modular 45 connected watch, dedicated to the Giro with original pink attire. The rubber strap is the same colour as the legendary pink jersey, a symbol of victory and dogged #dontcrackunderpressure determination. The case back bears the inscription 'Giro d'Italia' too, and the dial featuring the Giro logo is available in either pink or anthracite.
The TAG Heuer Connected Modular 45 Giro d'Italia is limited to 101 pieces to represent the 101-year anniversary of the Giro. The watch of the new centenary celebration will be sold in a special presentation box that includes an extra black strap and a cycling jersey with the TAG Heuer logo made by Castelli. The first timepiece for the next 100 years of the Giro. An expression of passion for cycling 'entwined with eternity'.
Following an exceptional début 'on secondment' in Israel for the first two stages from 4th to 6th May 2018, the Giro will arrive in Rome on 27th May. The highly anticipated individual time trails where the cyclists have to show their #dontcrackunderpressure mettle will be during the first stage to Jerusalem West on 4th May and during the 16th stage from Trento to Rovereto on 22nd May.
This partnership underlines TAG Heuer's dynamic strategy in the world of cycling, a global sport the popularity of which is constantly increasing, as demonstrated by the ever-growing number of amateur cyclists hitting the roads every weekend across the world from the Silicon Valley to Europe, Australia to Asia. An abiding passion that fills managers and millennials alike, that brings people together and promotes team spirit. A sport that translates into drive, resilience, determination and TAG Heuer's #dontcrackunderpressure slogan; a powerful mental state that enables riders to overcome seemingly impossible challenges like tacking the Dolomites.
TAG Heuer is 100% in the saddle!
It's worth remembering that in 2017 under the leadership of Jean-Claude Biver, CEO of TAG Heuer and President of the Watchmaking Division of LVMH, TAG Heuer re-established its link to professional cycling following a 20-year absence. Although already a sponsor of BMC Racing Team (a partnership that began on 1st January 2017), the Swiss watch brand wants to further affirm its commitment to cycling by acting as the official timekeeper for some of the most important races in the world.
See you on 4th May 2018!