10th Anniversary online auction with Christie's
December 06, 2018
Moritz Grossmann is celebrating their 10th anniversary by offering 24 unique pieces with Christie’s
• Moritz Grossman is celebrating the 10th anniversary of its rebirth with the release of 24 one-off timepieces to be sold through the world’s leading auction house, Christie’s New York
• This is the first time ever that the auction house has offered such a large capsule collection of new and unique pieces
• The 24 watches symbolise the European advent calendar and the countdown to Christmas in the US
• To celebrate this, Moritz Grossmann is launching a special ‘advent calendar’ on their website: www.grossmann-uhren.com/xmas/
• Each “door” on the advent calendar will reveal the 24x unique pieces on auction at Christie’s
• From November 27 until 10 December, the online auction offers an exciting opportunity for watch connoisseurs to purchase handcrafted single edition watches from Glashütte, the birthplace of German watchmaking
• To participate in the auction, visit the Moritz Grossmann advent calendar or the Christie’s website
To mark its 10th anniversary, Moritz Grossmann is launching their most ambitious project to date: the release of an ‘advent calendar’ of 24 unique pieces which will be exclusively available at a global online auction with Christie’s. This is the first time ever that the auction house has offered such a large capsule collection of new and unique pieces.
As a symbol for the 24 watches and keeping with the Christmas spirit, Moritz Grossmann has created an interactive, online advent calendar where all 24 unique pieces can be viewed. The interactive advent calendar will allow visitors to view each piece in detail before being directed to Christie’s website where they can place a bid. In a celebration of New York, where the online auction will be based, the unique watches will sit behind the interactive ‘windows’ of the Rockefeller Centre, the snowy scene is completed by ice skaters and a beautiful Christmas tree.
On 11 November 2008, Christine Hutter founded Grossmann Uhren using the distinguished name of the co-founder of the Glashütte watch industry and initiator of the German School of watchmaking in Glashütte, Moritz Grossmann. In doing so, she ensured that the legacy of the highly respected watch pioneer was revived after around 130 years. Since 2008 the Grossmann Uhren company has been manufacturing watches to the highest standards in a classic yet contemporary design.
This collection of 24 pieces showcases the best of Moritz Grossmann’s past, present and future watchmaking tradition and the diverse skill set of its master watchmakers. Each of the unique pieces gracefully demonstrates that nothing of the tradition, craftsmanship and innovation have been lost in Moritz Grossmann’s 130-year dormancy.
The craftsmanship involved in creating these 24 unique timepieces belies the fact that it is a mere 10 years since the manufactory’s revival and is a testament to the company’s namesake, Moritz Grossmann. The common denominator of this collection is that every watch is unique. The classic German design and bold, contemporary pieces are the perfect embodiment of the slogan: ‘Schönstes deutsches Handwerk’ - ‘the most beautiful German craftsmanship’.
Anyone can view the collection at Christie’s New York, 30 November-5 December 2018.
The online auction starts on 27 November at www.christies.com and runs until the 10 & 11 December 2018 (Sale no. 16375).