BAUME & MERCIER
Mr Porter To Launch With Swiss Fine Watch Brand Baume & Mercier On August 15th 2017
August 15, 2017
MR PORTER, the award-winning online destination for men’s style, is pleased to partner with leading Swiss Fine Watch Maison Baume & Mercier, in launching a curated selection of timepieces on MR PORTER Tuesday August 15th.
MR PORTER will launch with eleven timepieces from the Clifton Collection, known for its masculine and refined aesthetic. Standout models include the newly released Clifton Club models, the Clifton GMT, and the Clifton Club Shelby Cobra Daytona Coupe, a Flyback Chronograph model, of which only 196 pieces have been produced. Additionally, MR PORTER will launch with two timepieces from the quintessentially elegant Classima Collection, featuring both Classima Automatic and Quartz novelties.
The Baume & Mercier range on MR PORTER is diverse, with some models equipped for performance sports and others for more casual purposes and everyday dressing
‘We’re delighted to be working with Baume & Mercier, a brand steeped in watchmaking history. Showcasing craftsmanship alongside contemporary design, they naturally blend a range of traditional and sporty timepieces – perfect for the modern man’s lifestyle. We always offer our customers a curated choice of fine watches, and Baume & Mercier truly compliments our existing brands in what is one of MR PORTER’s fastest growing categories’.
Mr Toby Bateman, Managing Director, MR PORTER
“Baume & Mercier is thrilled to partner with Mr. Porter for the first time. Providing the utmost online shopping experience to a discerning clientele, Mr. Porter shares the same values as our Maison in proposing iconic design and contemporary aesthetic, never compromising on the highest quality. With the Classima and Clifton collections, including our iconic Clifton Club Cobra, inspired by the original Shelby Cobra Daytona Coupe, and the Clifton Club models, built for adventure, we offer timepieces which will please all gentlemen, whether seeking a bold and sporty watch or an elegant yet athletic line”.
Mr Alain Zimmermann, CEO, Baume & Mercier
On August 17th, there will be a dedicated feature on Baume & Mercier’s iconic Clifton Club Shelby Cobra Daytona Coupe in the MR PORTER Journal.