Designed, developed and assembled in Switzerland by TAG Heuer.
A truly modular watch
Featuring an original concept which is brand new in the field of connected watches: the connected module is interchangeable with an Haute Horlogerie mechanical module - 3 hands or Chronograph Tourbillon COSC certified - offering a vast choice of materials, colors and combinations: the concept of modularity also applies to the lugs, strap, buckle. This is nothing less than a luxury watch which can be completely tailored to suit your mood.
A beautiful design and bold aesthetic
This is a genuine Swiss luxury watch engineered in collaboration with Intel: water-resistant to 50 meters, it features GPS, an NFC sensor for payments, a stunning high definition AMOLED screen, a wide selection of unlimited customizable TAG Heuer dials. Google’s Android Wear 2.0 and the new TAG Heuer Companion app improve the software experience and keep you connected with the people and information that you care about most. In crafting this watch, no compromises were made on design. Only high-quality materials have been used, such as titanium, ceramic, rose gold, with impeccable attention to detail.
See Now, Buy Now: Avant-garde right up to distribution, available as of today TAG Heuer leads the way in the world of avant-garde luxury watchmaking as the first watch brand to apply the "See now, buy now" fast fashion concept. As of today, the watches will be on sale in TAG Heuer boutiques, from a selection of retailers, or available for delivery via the brand's online webstore.