RADO

True Face

January 08, 2018
RADO - True Face
  • RADO - True Face
  • RADO - True Face
  • RADO - True Face
  • RADO - True Face
  • RADO - True Face
  • RADO - True Face
  • RADO - True Face

Exclusive watch created in collaboration with Polish designer Oskar Zieta

Swiss watchmaker Rado is giving its latest design collaboration a time to shine. The Rado True Face, co-created with innovative Polish architect Oskar Zieta, is a limited edition timepiece that combines Zieta’s signature reflective surfaces with the classic design and high-tech construction of the Rado True family.

The Rado True Face is housed in matt grey high-tech ceramic, lending the timepiece versatile beauty and impressive scratch resistance in a lightweight package. The satin- finish neutral tone of the case and bracelet form a harmonious contrast with the centrepiece of the watch: the high-gloss metallic dial. Gently concave in structure, the dial consists of a disc of stainless steel that has been polished to achieve a mesmerizing reflective finish. The reflective properties of the dial are further maximized by the addition of an unexpected detail: The underside of the matt grey hands has been given a rose gold-coloured finish, allowing them to be reflected in a different hue.

Made to be noticed

The True Face is a natural continuation of Zieta’s other work with polished stainless steel: a series of perfectly polished mirrors and furniture entitled Plopp which, thanks to his experimental design approach, appear to have been blown up like a balloon. "I am working in many parallel spheres: science, architecture, furniture design and art," explains Zieta. “I’m always experiencing a lack of time, yet still needing it to create, aiming for something unique and timeless.”

Zieta's passion for materials research made him a natural partner for Rado, a brand known for pioneering the use of materials such as hardmetal and high-tech ceramic in the watchmaking industry. "Since I use a bottom-up design approach that starts with materials, my objects can fully show off their material character," says Zieta. "The True Face has been made to be noticed and to exude respect for precious materials. These values create a positive connotation on the wrist."

Rado CEO Matthias Breschan remarks, "I first got to know Oskar's work when we featured his incredible blown-up metal mirrors and stools in our lightness-inspired pop-up gallery last year. I'm really pleased that we could work together to bring his vision into the Rado collection. The True Face is not only beautiful, but also a great design achievement.”

The Rado True Face is part of an exclusive series of limited edition timepieces launched by the brand this year, with renowned designers each applying their individual vision to the popular Rado True.

About Oskar Zieta

Oskar Zieta is an architect and the founder and CEO of Zieta Prozessdesign. Born in 1975, he graduated from the Swiss Eidgenössische Technische Hochschule in Zurich, where he worked as a research assistant in the Computer Aided Architectural Design department. Zieta has received numerous design accolades, including the German Design Council Prize and the Red Dot Award. His designs have been featured in prestigious collections such as the Centre Pompidou in Paris and the Pinakothek der Moderne in Munich. Oskar Zieta recently unveiled his biggest and most important sculpture, Nawa, which features the same blown-up metal technology that inspired the Rado True Face.

About Rado

Rado is a globally recognised brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today.

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