AIKON Automatic, the bronze age
November 13, 2018
Always modern, always cutting edge, Maurice Lacroix is once again expanding its AIKON Automatic range. Featuring an automatic mechanical movement, this essential model offers a new chromatic signature with its vivid blue dial and bronze case. Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has developed an AIKON Automatic with top-notch finishing, unparalleled perceived value and limited to 500 pieces worldwide.
Following the success of its AIKON Automatic models, Maurice Lacroix is extending its flagship range with the use of bronze. The new case made of this metal, which acquires a patina over time that is always unique, creates a watch that is trendy, exclusive and original. This watch with its three hands features all of the design qualities characteristic of the AIKON Automatic range: strength, masculinity and dynamic angles.
The AIKON collection is the descendant of the Calypso. This benchmark model—the brand’s best-selling model of the 1990s—already incorporated the AIKON's main distinctive features: an integrated water-resistant case and a flat sapphire crystal encircled by the famous six-arm bezel.
With its dynamic angles and pronounced polished and satin-finished surfaces, the AIKON Automatic Bronze has a real presence on the wrist. It is eye-catching, from the bracelet to the case. The energetic, taut curves and sophisticated play of colors clearly communicate the modern, masculine dimension that Maurice Lacroix’s design imparted to this model with its 42 mm diameter. Its satin-finished edges are polished, as are its six signature AIKON arms on the bezel.
A wealth of finishes
The blue dial of the AIKON Automatic Bronze features an eye-catching motif in relief. It is entirely decorated with small, regular squares. The applied hour markers that circle the dial are plated in pink gold and are supplemented with Arabic numerals at 3, 6, 9 and 12 o’clock.
Its bold character, high standard of finishes and ergonomic design make the AIKON Automatic Bronze an extremely sophisticated watch, without impacting its price. Maurice Lacroix continues to present timepieces with a higher perceived value than their price tag would suggest, especially for a series limited to 500 pieces worldwide.
The AIKON Automatic presents a diameter of 42 mm. Water-resistant to 200 m, its steel case is a perfect match for its blue calfskin topstitched strap. It is closed by means of a butterfly clasp, in steel for the parts that are in contact with the skin, and in bronze for the parts that are visible.
An iconic spirit
Striking from the very first glance, the AIKON Automatic Bronze is a resolutely modern timepiece. Its unique presence demonstrates Maurice Lacroix’s signature design, innovation and artisanal quality.